Can we name the form URL in some way ?

Yes, you can create a custom URL for your form by following the steps provided on this guide: http://www.jotform.com/help/261-How-to-create-a-Custom-URL-of-a-form

If you have a domain, you can also use it to render your forms by following the steps provided here: http://www.jotform.com/help/144-How-to-use-Custom-Domains-with-Jotform

Hope this helps.

Please let us know if you need further assistance.