Can't we embed the form any longer or is it just a link now?

I'm not sure if I understand your query correctly. Do you mean to get other form embed options other than direct link? If so, the other embed options are available at Embed tab and Platforms tab in our new Publish wizard replacing Embed wizard.

Please refer to the guide below that can help you with getting different embed codes :

http://www.jotform.com/help/67-Which-Form-Embed-Code-Should-I-Use

Hope this information helps!