How do I create my own products - with titles I want & prices I want?

Here are some guides that might help you with what you are looking for:

http://www.jotform.com/help/165-Setting-Up-Your-First-Order-Form

http://www.jotform.com/help/264-Create-Sub-Products-Based-on-a-Product-Option

If you need more help do not doubt to contact us again.