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Aytekin Tank

Aytekin Tank is founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

Welcome to the JotForm blog, where you can read about new JotForm features and find helpful online form tips for creating top-notch forms, user case studies, and much more.

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Be Careful with with Some SaaS Vendors who Keep Your Data Hostage

I was shocked to see a message like this on a popular SaaS(Software as a Service) vendor:

I will not name any names but they have pretty much lost me on this. I’ll be canceling my subscription from this service because I wouldn’t like to be held hostage with my own data.

On JotForm, we never delete any data or forms when someone downgrades. We are happy to keep ours users even when they decide to downgrade. Here is why:


First of all you never ever threaten your own customers, especially with their own data. If it was too expensive to keep the data, I'd have understood the reason. But in these days, disk space is dirt cheap. It is pretty clear from the way this message is written, the goal is not to save the costs by deleting the files, but to threaten users from canceling with losing data permanently.

Good for Business

It is always good to keep a former customer happy. They might not have a need right now, but if they were happy with your service I am pretty sure they will come back later. Why not keep their data so that you would make this transition easier.

Freemium is not One-Way Street

Freemium is a great business model. Provide some real value to potential customers and you can bet some will become customers. Even the drug dealers do it. They must know something. :)

However, freemium is not a one-way street. Some users will eventually downgrade. SaaS vendors should keep their end of the deal and make that easy and allow users to keep their data in the process. 

When you don’t receive a lot of submissions please feel free to downgrade. You will find instructions on the “Account Info” page. Your forms will stay functional and your data will always be available. Only your limits will be lowered to the plan you downgraded to.

By the way, if you are a Premium or Professional user we have recently made some changes on the Account Info page. You can now see your next billing date or downgrade your account.

Thanks for choosing JotForm! We work very hard to deserve your trust.


  • twmiller24

    That's just one of the reasons I LOVE jotform. I had my free account for two years and then went premium because I had more payment form needs. The free account was outstanding, and the customer support for both is great.
    Nobody offers such an easy-to-use service with a company culture like this. Carry on!

  • propertyfix

    This is my first time using Jotform. I had a need for my website I am just getting off the ground, and I was so happy to find jotform to help with those website forms. I have to say, I am already so very impressed with this service! I will definitely be upgrading soon! I plan on getting plenty of business thanks to this outstanding company! Thank you, thank you, thank you!

  • CObra21

    You know, FREE APPS are a plenty everywhere. However, FREE usually comes with a catch. I just signed up to JotForm and if everything is as promoted, JotForm is an absolute golden product. I am using the FREE part for now, but as I grow, there is no need to search for another FORM BUILDER. JotForm is it, UNLESS the pop up with something out of left field. Rock On JotForm.

  • lalunaluz

    come on now - this should be easy to do

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