6 best practices for your growth marketing strategy

Over the past decade, traditional marketing has given way to more data-driven, digital-based, and online marketing activities. This has created a new and massive industry called growth marketing.

Every brand or business today must have an online presence in order to compete in a crowded marketplace. Yet simply hosting a website or Facebook page isn’t enough.

Marketers must constantly and actively engage in the process of growing the business through a variety of tactics and strategies — mainly online but offline too. There are endless ways to promote a brand or product, and there’s no single right way. A marketer’s most effective growth marketing strategy depends on their target audience, potential customer base, competitive landscape, market position, and more.

No matter which tactic you decide to incorporate into your growth marketing repertoire, whether it be social media campaigns, email marketing, event hosting, influencer marketing, video campaigns, or all of the above, there are a number of best practices that every growth marketer should follow. These form the foundation of a growth marketing strategy capable of successfully scaling a business.

When you approach your growth marketing strategy, whether you’re just starting out or fine-tuning an existing strategy, it may seem overwhelming. Growth marketing is a complex industry, with new tools, technologies, and tactics popping up all the time. While it’s important to stay up to date with the latest tips and trends, it’s even more important to stay aligned with the industry’s tried-and-true best practices.

Embrace these growth marketing principles, and the sky’s the limit.

This article is originally published on Oct 30, 2019, and updated on Feb 21, 2020.
Julie Zhou has over a decade of experience in product management, growth, and marketing for some of the most well-known products in the world. She is currently a senior director of Growth at AdRoll (a division of NextRoll), a growth marketing platform for ambitious direct-to-consumer brands. Prior to that, she led growth marketing at Hipmunk (acquired by Concur), and was a product marketer for Google AdWords, Maps, and Android.

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