Free Online Hotel Survey Maker

Create professional, efficient surveys with Jotform to get important insights about your hospitality business. Customize one of our 10,000+ free survey templates to match your branding and start collecting hotel survey responses in minutes. Improve your hotel’s customer service and overall performance by gathering guest feedback with Jotform.


Explore Free Hotel Survey Templates

Don’t know how to start your hotel survey? Use one of our many free templates to get your creativity going. Simply pick a template, customize it to match your branding, and send your survey to your guests.

Hotel Evaluation Form

Template hotel-evaluation-form
Template hotel-evaluation-form

Hotel Feedback Form

Template hotel-feedback-form
Template hotel-feedback-form

Guest Feedback Survey

Template guest-feedback-survey
Template guest-feedback-survey


Create Hotel Survey Forms in Minutes

Drag-and-Drop Builder

Our powerful drag-and-drop survey builder makes creating the perfect hotel survey a breeze. Our builder includes thousands of fully customizable survey templates and hundreds of great widgets.

Organize Your Data in Jotform Tables

Collect important feedback from hotel guests and manage and analyze their responses in one centralized place. Jotform Tables makes it easy to gauge guest satisfaction levels.

Share Your Survey

Make your survey accessible and easy to find by embedding it in your hotel’s website or sharing it with a link. You can also create scannable QR codes or link to your survey on your social media pages.

Intuitive Survey Design

Not only is our drag-and-drop survey builder easy to use, but we also offer helpful survey widgets to make your hotel survey look and feel the way you want it to. Insert progress bars, save and continue later buttons, and more to ensure the survey experience is up to your hotel’s standards.

Collect Feedback Offline

Jotform’s surveys allow you to collect important guest feedback offline. Your guests can fill out your surveys from tablets, mobile devices, and even desktop computers.


What our users say about Jotform

This is the best tool ever!!! When we were looking for a solution for online registrations, options that we saw involved spending thousands of dollars with no easy customization - it involved paying developers for their time! With Jotform, you can make changes yourself and don't need a whole lot of experience in developing or coding! Love it and will probably continue using it for many years to come!

Alissa Kline, Council Assistant, KLMCarpenters

Learn More About Hotel Survey

All your questions about Jotform — answered. Check out our FAQs for answers to common questions, or contact our support team for further information.

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What is a hotel survey?

A hotel survey, also known as a hotel satisfaction survey, is a type of survey that aims to measure guest satisfaction in order to improve hotel practices and address possible pain points. Hotel surveys often ask about different aspects of a hotel and its amenities.

For example, most hotel surveys ask how the guest booked their stay, how many nights they stayed at the hotel, how the guest enjoyed their experience, whether the guest tried out any extra hotel offerings, and whether they’d like to share any additional information with the hotel. Hotel surveys also frequently ask guests to rate their experiences on a scale from 1–5 and to flag anything that was either outstanding or negative about their stay.

Hotels can conduct surveys online or in person, but most opt to send out their surveys via email or another electronic method to save time and paper. By creating a custom online hotel survey with Jotform, you can personalize your survey to ask about topics that are specific to your property. Once you’ve customized your survey to match your needs, all you have to do is send it out via email, a direct link, or QR code, or by embedding your survey on your hotel’s website.

What questions should I ask in a feedback survey?

  • How would you rate your overall satisfaction with our service?
  • How likely are you to recommend our service to someone else?
  • What could we have done better?
  • How useful did you find our service?
  • Rank the following hotel services in order of your preference.

What is a hotel guest satisfaction survey?

A guest satisfaction survey or guest room survey is a questionnaire given to guests during or after their stay. This survey collects their feedback about your hotel or business.

Why is tourism feedback important?

It’s important to listen to visitor feedback in order to improve and upgrade your methods and services. Not only does it show that you’re committed to caring for your guests, but it also allows you to better understand the positives and negatives of your hotel.

How can I conduct a hotel survey?

Creating an online hotel survey is easy with Jotform. Just log into your Jotform account and click Create Form. Browse the form templates or start from scratch. Use Jotform’s drag-and-drop builder to add questions to your survey and customize it to match your brand. You can even use conditional logic to tailor each responder’s experience according to their responses. Then simply share your survey via a link or QR code or by embedding it in your website.

What are the subtypes of hotel surveys?

There are a few different subtypes of hotel surveys. The most common subtypes are in-stay and post-stay surveys. In-stay surveys are surveys that guests receive shortly after their check-in, while post-stay surveys go out to guests after they check out.

There are also other subtypes of hotel surveys that don’t concern guests, such as hotel employee satisfaction surveys, hotel evaluation surveys, and hotel client surveys.

What types of questions are typically included in a hotel survey?

Depending on the subject of your hotel survey, the questions you ask may vary. Here are a few general questions to ask on your survey, no matter the subject:

  • How did you book your stay with us
  • How many days did you stay with us
  • Did you use any of our hotel amenities (pool, spa, dining room, etc.)?
  • How would you rate your overall satisfaction with your stay?
  • What part of your stay exceeded your expectations?
  • What part of your stay wasn’t as enjoyable as you expected?
  • Do you have any suggestions for improvements?

Who uses the data collected from hotel surveys?

Both upper management and team members use the data collected from hotel surveys to foster a more hospitable and professional hotel environment.

How often are hotel surveys conducted?

You can conduct hotel surveys as frequently as you’d like. Some hotels send out surveys to guests after every experience they offer — like spa sessions, dining experiences, and off-site excursions — to gather feedback and suggestions about individual hotel experiences. Some hotels opt to send out a survey after the guest has checked out to get a more holistic view of their entire stay. The choice is up to you and what you feel would work best for your hotel.

Are hotel surveys only for guests who had a negative experience?

No, hotel surveys are for all guests. Guests who had a negative experience might be more inclined to share their opinions with you, but that doesn’t mean that guests who had a good experience shouldn’t fill out your survey. Guest surveys should be for all guests, no matter whether their stay was negative or positive. Both types of responses will help your hotel create a better experience in the future.

How do hotels ensure the authenticity of survey responses?

You can encourage authentic and honest responses by creating a survey that’s both welcoming and professional. You can create a professional hotel survey with Jotform to show your commitment to providing stellar service. You can customize it to fit your needs with our drag-and-drop builder and integrate it with helpful tools to streamline your survey review cycle. Jotform also allows you to set a limit of one response per user to help combat spam responses.