Can we use our own URL and have it point to a form built in your tool?

This is a sales question...

Yes, you can create a hyperlink in your website that will be redirected the form's direct link. Just click the "Publish" button in the toolbar and then you'll see the form's direct link in the Publish wizard. Here's a screenshot:

You may also use custom URL for your forms, here's a guide: https://www.jotform.com/help/261-How-to-Create-a-Custom-URL-of-a-Form

If you need to use a custom domain, it is possible as well. Please refer to this guide: https://www.jotform.com/help/144-How-to-use-Custom-Domains-with-Jotform.

Also, you can embed the form to your webpage. Here's a guide: https://www.jotform.com/help/34-Adding-a-form-to-a-web-page.

Hope that helps. Thank you.