5 email integrations to start your year off with a bang

As we look ahead to the next decade, email is just as relevant today as it was 20, 30, and in some cases, even 40-plus years ago.

In the 1970s and 1980s, academic researchers used email to exchange messages through a shared computer network that became the foundation of the internet as we know it.

These days, it’s difficult to imagine life without emails traveling at light speed across the internet from one inbox to another on computers and mobile devices that can be thousands of miles apart.

And, whether you like it or not, email isn’t going anywhere.

The Radicati Group, a San Francisco Bay Area-based technology market research firm, estimates that the amount of business and personal emails exchanged every day around the world will increase by 4 percent each year to 347.3 billion in 2023, from 293.6 billion in 2019.

The fact of the matter is that writing an email is easier, faster, more convenient, cheaper, and sometimes more effective than jumping on a phone call or sending a physical message to someone in the mail.

With this in mind, it makes sense for any organization to use email to improve communication, build relationships, and share information with customers, clients, users, or potential leads.

Even though software solutions can automate and manage your email marketing campaigns, you need an easy way to get people’s email addresses in the first place.

JotForm can fill this void by enabling you to create professional-looking forms, such as contact forms, signup forms, registration forms, and application forms, that are as unique as your organization. You can then use one of JotForm’s integrations to automatically inject any submitted information into your email marketing workflow.

If you’re still on the fence or haven’t tried one of JotForm’s integrations yet, we’ll show you how they can connect submitted form data to email marketing platforms that will get your messages in front of the right people.

1. Mailchimp

Mailchimp was designed to be an alternative to the expensive email software offered in the early 2000s, and the company hasn’t lost sight of their mission to provide a leg up for small businesses that are just getting off the ground.

Although Mailchimp has grown over the years to become a comprehensive marketing platform, email marketing is still one of their key areas of expertise.

JotForm’s integration with Mailchimp takes submitted information from online forms and turns it into new leads, customers, and email list subscribers in the marketing platform.

With this integration, you can also use submitted form data in JotForm to update information for existing email subscribers in Mailchimp.

Since your contacts in Mailchimp are updated automatically once an online form is filled out and submitted, you won’t have to spend time manually updating your email lists, which frees you up to tackle more important tasks.

2. Constant Contact

Constant Contact is a familiar email marketing software solution, but its humble roots — born out of an attic in 1995 — symbolize the type of people the platform was designed to help: leaders of small businesses and organizations.

Although Constant Contact has outgrown that attic space and now has offices in Colorado and Massachusetts, the company hasn’t grown out of its mission to provide high-quality, cost-effective email marketing services.

JotForm’s integration with Constant Contact uses submitted form data to generate leads online, automatically add new contacts to specific email lists, and update any existing contact information in Constant Contact.

Integrating JotForm with Constant Contact eliminates manual data entry from your email marketing workflow, since JotForm’s integration adds information to your email lists instantly. The integration also uses submitted form information to automatically update any existing information in your email lists, so you don’t have to worry about your next newsletter, announcement, or promotional email ending up in the wrong inbox.

3. AWeber

From the company’s beginnings in 1998, AWeber was designed with small businesses in mind.

The goal at that time was to help these businesses seamlessly create emails that people love and connect with customers in ways that foster growth over time.

With more than 100,000 small businesses and entrepreneurs signed on as users, AWeber hasn’t lost sight of their mission to empower small businesses with the email marketing tools they need.

JotForm’s integration with AWeber uses information from submitted forms to create a new subscriber for one of your email lists.

Since this process kicks off automatically as soon as someone fills out and submits one of your forms, you don’t need to worry about manually transferring information from one software solution to another.

4. ActiveCampaign

ActiveCampaign is on a mission to turn critical sales and marketing processes into a seamless experience that gets new leads or prospects hooked on what you’re offering.

Whether you need a full-featured CRM or email marketing automation platform, ActiveCampaign has the tools you need to increase brand awareness, nurture leads, educate your audience, secure new customers, close deals, offer support, and grow your business.

By connecting JotForm’s ActiveCampaign integration to one of your forms, you can

  • Add a contact in ActiveCampaign
  • Update existing contact information
  • Add a note to a contact in ActiveCampaign
  • Add tags to a newly created or updated contact
  • Add a contact to any email marketing automation workflow that you set up in ActiveCampaign

Since all of these actions happen as soon as someone fills out and submits a form, you can seamlessly kick-start your outreach or onboarding processes without going through any extra steps beforehand.

Integrating ActiveCampaign with JotForm also eliminates the need for manual data entry, which can take time away from more valuable work and prevent you from taking action quickly.

5. Campaign Monitor

When it comes to email marketing, Campaign Monitor is a force to be reckoned with.

As part of the CM Group of companies, including Emma, Delivra, Vuture, Sailthru, and Liveclicker, Campaign Monitor offers powerful tools designed to help businesses create engaging email campaigns, target specific audiences, and track their progress.

Using data from submitted forms, JotForm’s integration with Campaign Monitor automatically adds new email addresses to your lists of email subscribers.

Integrating JotForm with Campaign Monitor can help you focus on more meaningful work, cut steps out of your workflow, and boost your signup rate for newsletters, announcements, and promotions.

Conclusion

Regardless of whether you’re promoting a new product, trying to attract new customers, or getting the word out about an event, an effective email marketing strategy should get key messages in front of your target audience in just the right place at just the right time.

JotForm’s integrations with email marketing platforms can help you stay in touch with people who use your services and expand your reach to new groups of potential customers, users, donors, visitors, or participants.

Give one of JotForm’s email integrations a try today and see how we’re helping businesses of all sizes collect the information they need to get their messages in front of more people.

Darin is a content writer at JotForm. He is passionate about disrupting perceptions, solving problems, and helping people be more productive with the easiest online form builder. Outside of the office, he is a rush-hour straphanger, adventure seeker, coffee drinker, and frequent traveler. You can contact Darin through his contact form.

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