How to Add a StatCounter Widget to Your Form

Jotform’s StatCounter widget helps you keep track of how people view and interact with your form. It quietly monitors visitor activity in the background, giving you useful insights into engagement without adding anything distracting to your form. Simply connect your StatCounter project details, and you can start collecting analytics right away.

Here are a few ways to use it:

• Track How Many People View Your Form — If you’re curious about your form’s reach, the widget quietly counts visits for you. It’s great for understanding how often your form is opened, even if users don’t submit it.
• Monitor Engagement for Marketing or Campaigns — Running a promo, survey, or signup form? StatCounter shows you whether people are actually checking out your form, helping you see if your campaign is gaining momentum.
• Compare Views to Submissions — By pairing StatCounter data with form submissions, you can spot drop-offs. If views are high but submissions are low, you’ll know it may be time to improve your form’s flow or messaging.
• Collect Light Analytics Without Extra Tools —If you don’t need heavy analytics platforms, StatCounter gives you quick insights right inside Jotform — no separate dashboard to manage.

Adding and Setting Up the StatCounter Widget

Adding the StatCounter widget to your form gives you a simple way to track page views and visitor activity. Setting it up takes no time at all—here’s how:

1. In Form Builder, click on Add Element on the left side of the page.

2. Now, in the Form Elements menu, under the Widgets tab, search for StatCounter and then click on it. Or, just drag and drop it to where you want it to be on your form.

3. Next, in the Widget Settings menu that opens on the right side of the page, set up these options:
   • StatCounter Project ID — Enter your unique identifier for your StatCounter project. It tells the widget which project on your StatCounter account should receive the tracking data from your form.
   • StatCounter Security Code —Add the special code that verifies your account and keeps your data secure. It ensures that only your StatCounter project receives the tracking info from your form, preventing unauthorized access or mix-ups with other projects.
4. Once you’re done, click on Update.

That’s it. You’ve successfully added and set up the StatCounter widget on your form. Now you can easily monitor visitor activity and view counts, giving you helpful insights into how users are engaging with your form.

You can also configure the widget properties, like alignment, labels, size, visibility, and more, to control how it looks and behaves on your form. To learn how it’s done, see our guide on How to Access and Configure the Question Properties of a Widget.