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A popup form is a form that appears in a separate window over the content of your website. Users can fill out and submit a popup form without being redirected to a separate page — creating a streamlined and frictionless experience.

Popup forms are useful for contact, subscription, lead generation, and feedback forms. By having these forms appear as soon as the page loads, you can collect data faster, keep your site visitors engaged, and boost conversion rates.

Popup forms can be used on commercial websites, as well as those built on CMS and online store platforms such as WordPress, Squarespace, Boostrap, and Shopify. Embedding a fully customizable popup form that matches your website’s branding allows you to organically convert anonymous visitors into real leads.

A popup form is a simple form that appears on top of a website. It literally “pops up,” muting the website in the background so the user can focus on the form. Typically, these forms are short, and organizations use them for lead generation activities, such as prompting users to subscribe to a newsletter or download a premium piece of content. You can create a popup form using a popup form maker or a popup form generator.

A popup maker, also known as a popup form generator, is a type of software that allows you to make popup forms. It allows you to design forms with text and visuals, such as logos and images. Many popup makers come with templates, eliminating the need to design forms from scratch.

Using a popup form maker, you can also add forms to specific pages on your website. A popup maker usually allows you to dictate when forms should pop up during the customer’s browsing journey and how long they’ll appear on the page.

There are many different types of popup form generators, and each offers different levels of usability. Some require users to perform complex coding, while others, like Jotform, don’t require any coding at all. In fact, creating a popup form with Jotform is as simple as choosing a form template, customizing it for your needs, and then selecting the popup setting from the Publish tab.

A popup form maker can create any type of popup form. However, no matter what type of popup you use, it’s important to keep the form short so you don’t disrupt the user’s browsing experience or create too much friction in their journey. Examples of popup forms include feedback forms, subscription forms, contact forms, lead magnet forms, appointment scheduling forms, and more.