Do you ever get questions about whether you accept Apple Pay as a payment method on your order forms?
If you’ve felt some anxiety responding to this question, worry no longer. We’re happy to say that now your business can answer with an emphatic yes.
Apple Pay, a digital wallet and credit card alternative that simplifies the purchase process, began in 2014 and has grown in use and popularity since. Available through Apple mobile devices and over the web, Apple Pay is on pace to handle one in every 10 global card transactions by 2025, according to recent trend data.
Offering Apple Pay as a payment method gives your organization the payment flexibility today’s customers seek and “future proofs” your organization for the digital wallet growth to come.
It’s well known that offering more payment methods leads to a higher conversion rate. And Apple Pay is no exception: A popular crowdfunding site saw conversions increase up to 250 percent when customers used Apple Pay to fund campaigns.
Part of the reason digital wallets increase the conversion rate is because confirming a purchase with biometric authentication (Touch or Face ID) makes payment quick and simple, skipping additional steps that might create friction in the payment process.
The benefits of Apple Pay
Apple Pay offers a slew of benefits to all participants, not the least of which is security. For example, all a bad actor may need to make a fraudulent credit card purchase would be a customer’s number, expiration date, and three-digit code. However, with Apple Pay, Face ID and Touch ID (or the passcode) are necessary to make purchases on Apple, other devices, or the Safari browser, adding an extra layer of security credit cards can’t claim.
By offering Apple Pay through Stripe Checkout — which we’ll get into shortly — your organization will meet PCI compliance and PSD2 requirements in Europe as Stripe automatically handles strong customer authentication (SCA) for you.
Here are more benefits you’ll see from adding Apple Pay as a payment method:
- Many organizations now garner a higher percentage of their traffic from mobile than the web, so adding Apple Pay creates a seamless process for the majority of their customers.
- Digital wallet payments have fewer chargebacks than credit cards.
- Apple Pay provides a contactless payment option at retail locations to safeguard customers’ health.
- Organizations achieve a certain brand authority by being associated with Apple and offering a digital wallet payment method.
How to accept payments using Apple Pay through your forms
It’s easy to accept Apple Pay as a payment method for your order forms through our Stripe Checkout integration. Note that you’ll need a Stripe account to support Apple Pay. You can sign up here for a Stripe account (signup is free).
If you’d like to view this area of your Stripe account settings, log into your Stripe Dashboard and click the settings icon in the upper right corner.
Next, click on Checkout and Payment links under the Payments heading.
In the Checkout and Payment Links section, you’ll see Apple Pay under Faster checkout. However, mobile wallet payments will be auto-enabled globally for all JotForm customers, so the work is done for you on the back end.
With a Stripe Checkout form, your hosted payment page will automatically adapt to your customers’ device and location.
When creating your online order or donation form within the Form Builder, click on Add Form Element on the left of the screen; then select Stripe Checkout as your payment gateway from our list of integrations.
Once you verify and connect your Stripe account, your order form will be set to start accepting payments via Apple Pay dynamically (through Stripe Checkout).
You can set up your order or donation form with all your product details, including additional payment settings, in JotForm’s interface.
For instance, you can adjust supplemental payment settings like payment types (products, subscriptions, or donations) and a host of other payment gateway settings, including custom data fields, coupons from your Stripe account, and stock management.
That’s it! The Apple Pay option will appear when the customer uses a supported device with at least one saved card.
Apple Pay is a smart and safe way to reach more consumers
By accepting payments with Apple Pay via Stripe Checkout, you’ll give your customers a payment option they want and gain access to additional markets across the globe. Currently, users in more than 50 countries and regions can use Apple Pay.
Combined with Stripe Checkout’s extensive language and currency capabilities (plus security compliance), Apple Pay helps you extend your brand into new regions with confidence.
On the privacy front, Apple doesn’t store or monitor the transactions that consumers make with Apple Pay. The company states that it doesn’t know what people are purchasing, nor does it save transaction information.
We often reach for our credit cards to make purchases because of the loyalty points or cash back earnings. Apple has this covered too. The Apple Card, Apple’s credit card, is deeply integrated into the Wallet app and Apple Pay, giving users 2 percent cash back on all Apple Pay purchases made with the Apple Card.
Last, you won’t have to worry about additional fees with Apple Pay. JotForm never charges transaction fees, so you pay only the standard Stripe account fees (2.9% + .30 per successful card charge, the same as all other Stripe credit card transactions).
Begin accepting payments using Apple Pay today; you’ll make it easier for your customers and more fruitful for your organization.