Your website is one of the most important sales tools for your business. It’s not just a place to share contact information and display your previous work; it’s where you should be selling yourself, your services, and the results you can deliver.
Listing your services on your website is the first step in doing just that. You don’t need a fancy plug-in, a graphic designer, or even a copywriter. Here’s how to list services on a website today.
The importance of listing services on your website
It’s important to understand why you need to list services on your website. Obviously, it’s important for potential customers to know how you can help them. Even businesses in the same industry may offer widely different services.
More important, listing your services lays out exactly what you can offer potential customers. There’s often a lot to explain about your services, write Andra Barkey and Kelly Zugay at design firm With Grace and Gold, and including a services page on your website is the best way to share all the details.
What you should include on your service page
Your service page is all about the details — and not just the specifics of what you offer. The right design is another detail that’s essential, writes Michal Leszczynski, head of content marketing and partnerships at GetResponse. It must be mobile-responsive and include logos and reviews from people and businesses you’ve worked with.
The words you use are another key detail to focus on — they need to strike the right tone, says copywriter and web consultant Gill Andrews. Start with a clear title for your page. Then move to the body of the page and clearly explain the benefits customers will get from your services.
Next, explain exactly what services you provide and how they work. Make sure you support your claims with proof in the form of testimonials or case studies. Finally, include several calls to action on the page to encourage users to convert.
How to list services on a website with Jotform
Jotform is one of the best tools to use if you want to list services on a website. Rather than uploading all of your services one by one, you can add them all in one go with Jotform’s embeddable tables.
The first step is to create a Jotform table where you list all of your services. Make sure to include everything covered in the tips above — like well-written, comprehensive copy describing each service. Images can serve as another method of illustrating your services, and they’re good for breaking up the text.
Next, create a services page on your website. If you’re using WordPress, you can simply add a new page, give it a title, and write a short piece of copy that introduces your services.
Finally, follow the steps in this guide to embed your table into your website. Once you add the embed code, all of the services you’ve listed in your table will automatically be featured on your new services page.
Best of all, updating your services, removing old ones, or adding new ones is as simple as editing your Jotform table. Any changes you make will automatically update on your website.
How to take bookings through your website
There’s no point listing your services on your website if you aren’t also set up to receive bookings there. Clients want immediate action, and there’s a risk they’ll go somewhere else if they can’t book you immediately.
Nikki Sneed at Red Stag Fulfillment recommends using a call to action so potential customers can act right away. A contact form is a great way to collect their information so you can follow up with them.
Businesses that offer complicated or customizable services will probably need a standard website contact form. Other businesses may be able to take bookings directly from their website by having clients fill out a booking request form. With Jotform, you can even set up your forms so they automatically book clients into your customer relationship management (CRM) system.
Image by: Brooke Cagle