Your website is one of the most important sales tools for your business. It’s not just a place to share contact information and display your previous work; it’s where you should be selling yourself, your services, and the results you can deliver. In encouraging potential clients or customers to choose your business, a clear and well-designed presentation of your services makes all the difference.
In this article, we’ll look at the importance of listing and describing services on your website, what to include in your descriptions, and the benefits of an e-commerce platform that expedites the writing, design, and site-building processes.
The importance of listing services on your website
Listing your services lays out exactly what you can offer potential customers, what your process for providing those services looks like, and what kinds of results they can expect. There’s often a lot to explain about your services, write Andra Barkey and Kelly Zugay at design firm With Grace and Gold, and including a services page on your website is the best way to share all the details.
Listing services on your website helps your target audience understand not only how your business or practice can help them, but also how it differs from competitors. For example, one business may offer a wide range of related services while another specializes in a particular area.
What you should include on your service page
Your service page is all about the details — and not just the specifics of what you offer. The right design is another detail that’s essential, writes Michal Leszczynski, head of content marketing and partnerships at GetResponse. It must be mobile-responsive and include logos and reviews from people and businesses you’ve worked with.
The words you use are another key detail to focus on — they need to strike the right tone, says copywriter and web consultant Gill Andrews. Start with a clear title for your page. Then move to the body of the page and clearly explain the benefits customers will get from your services.
Next, explain exactly what services you provide and how they work. Make sure you support your claims with proof in the form of testimonials or case studies. Finally, include several calls to action on the page to encourage users to convert.
How to list services on a website with Jotform Store Builder
Jotform Store Builder is an excellent e-commerce solution for service businesses. Whether you offer massage therapy, tutoring, home repairs, or any other kind of service, you can easily and effectively list and present all the details using Jotform Store Builder.
Service businesses are not stores — so why Jotform Store Builder? The answer lies in what a service business website has in common with a store; it’s a commercial or professional space that customers or clients visit and interact with to purchase something they need or desire. And like a store, it needs an atmosphere and communication design that inspire confidence and trust.
When you create your online service website with Jotform Store Builder, you’ll get a head start by choosing from among the software’s more than 100 industry-specific store templates. You can also choose from more than 80 widgets that Jotform offers to add store functionality and features, such as product or service lists and images.
Jotform enables service businesses to dynamically display comprehensive information about their offerings, such as:
- Service names
- Service descriptions
- Services images
- Service plans and options
You can enter services one by one if you choose, or upload multiple services simultaneously using Jotform Tables.
How to take bookings through your website
There’s no point listing your services on your website if you aren’t also set up to receive bookings there. Clients want immediate action, and there’s a risk they’ll go somewhere else if they can’t book you immediately.
Nikki Sneed at Red Stag Fulfillment recommends using a call to action so potential customers can act right away. With Jotform Store Builder, service businesses gain a web presence with the built-in functionality to offer online bookings of their services, saving a lot of time on the administrative end. Customers or clients can conveniently schedule their service online instead of having to go back and forth with the business over the phone or through email. They can also pay for services when they finalize the booking through the website, using one of the more than 25 payment gateways that Jotform Store Builder includes, such as PayPal, Apple Pay, Google Pay, Square, Stripe, and others.
In short, Jotform Store Builder will both facilitate major conveniences for your customers or clients and save you a great deal of time in building your website — time that you can devote to the more important work of effectively communicating the value and desirability of your services.