Gary Ferrar knows a thing or two about showmanship. Located in the entertainment capital that is New York City, he brings smiles and bewilderment to kids, adults, multi-billion dollar corporations, and backyard barbecues alike with his awe-inspiring magic act.

But the biggest rabbit he pulls out of his hat isn’t, well, any rabbit he might pull out of his hat. It’s the fact that he successfully books over 300 events a year (and manages to garner a five-star rating on Yelp! while doing it). Quite the impressive feat.

Gary happens to use JotForm in a big way to keep his business going. So we decided to ask him a few questions about how his magical business runs, and where JotForm fits into his quest to be the best.


JotForm: What do you do, and how did you get started?

Gary: I'm a professional magician, performing over 300 events per year for both kids and adults. My first "job" was performing for pediatric units and performing there gave me the confidence to transition to magic full time.


JotForm: How do you use JotForm?

Gary: I use JotForm to manage the majority of my client interactions. From availability inquiries to processing deposits, JotForm allows me to keep my booking process organized and consistent.


JotForm: What do you like most about using JotForm?

Gary: I love using JotForm because of the flexibility with what you can do with form data. I have the ability to thank people by name on the success page, and can have forms automatically create email confirmations. It works almost like... magic, and allows me to focus more on my craft and less on business administration.


JotForm: What's next for you?

Gary: Each year, my company grows exponentially, since the more I perform, the more I'm advertising. The next goal is to focus on film or TV appearances for some larger exposure.  I'm super lucky that I get to do what I love and am looking forward to continued success!


To learn more about Gary’s magic, check out his website.

Does your business or organization use JotForm too? We’d love to hear about it!

Chad is Director of Communications at JotForm. He’s also a frequent contributor to various tech and business publications, and an absolute wizard with a Vitamix. He holds a master’s degree in communication and resides with his girlfriend and cats in Oakland, California. You can reach Chad through his contact form.

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