Sponsorship Agreement FAQs
1) How does a sponsorship agreement work?
When an organization is seeking sponsorship for an event or campaign, it reaches out to other businesses or entities to secure financial support, in-kind services, or other resources. In exchange for their assistance, sponsors receive increased brand recognition, reach, and potential sales through free marketing and exposure.
By signing a sponsorship agreement, each party agrees to a legal relationship for the duration of an agreed period of time. During this time, sponsors and sponsored organizations must both uphold their ends of the agreement.
2) Who typically enters into a sponsorship agreement?
Any organization or individual seeking sponsorship and any organization willing to sponsor them can enter into a sponsorship agreement. Such agreements can be for events, marketing campaigns, or specific projects. Some common sponsorship agreement users include
- Corporations
- Small businesses
- Schools
- Nonprofit organizations
- Marketing agencies
- Influencers
A comprehensive sponsorship agreement helps to keep both sponsors and sponsored organizations protected and on the same page.
3) What kind of contract is a sponsorship agreement?
A sponsorship agreement is considered a business contract. It outlines the terms and conditions of the exchange of goods, services, or funds.
Sponsorship agreements cover the legal conditions each party must adhere to during the period of sponsorship — whether they involve financial support, resource-sharing, or other forms of sponsorship.
4) What are the benefits of a sponsorship agreement for both the sponsor and sponsored party?
Sponsorship agreements not only protect organizations from potential misunderstandings about the terms of a sponsorship, but they also lay out the benefits for sponsors. By signing an agreement with another organization, sponsors can gain a number of benefits, such as
- Legal protection
- Increased brand awareness and recognition
- Increased profitability
- Control over trademark use
Sponsored parties also receive a number of benefits by entering these agreements, including
- Legal protection
- Guaranteed sponsor support (financial or otherwise) within a specified timeline
- A detailed explanation of benefits to be provided
Signing sponsorship agreements protects and benefits both parties, making them a key part of any sponsorship process.
5) How do I create a sponsorship agreement?
Creating a sponsorship agreement from scratch is easy with Jotform Sign. Simply follow a few quick steps to build an agreement that fits your exact needs.
- Open Jotform Sign.
- Choose to upload a PDF of an existing agreement or use one of Jotform’s premade templates.
- Select Add Fields (+) button on the left to choose additional fields for your agreement.
- Drag and drop form fields onto your form in your preferred order.
- Update the design using the green Edit Template button on the right. Change images, choose colors and fonts, add signature fields, and more. Click Save and Exit when you’re satisfied with your document.
- Once your document is ready, select the Send button in the center-right and share with your sponsors however you prefer, whether it’s with a direct link, through email, or even by embedding it in your website.
Once all parties have signed the agreement, you’ll receive a finished PDF for your files. The agreement will also be stored in your Jotform account.
6) What information and elements should be included in a sponsorship agreement?
Every sponsorship agreement is different, depending on the sponsorship itself. However, there are a few common elements that you should include, such as
- Contact information
- Terms and conditions of sponsorship
- Exclusivity or non-compete clause
- Services provided
- Promotional rights
- Trademark and intellectual property information
- Termination clause
- Confidentiality terms
There are other clauses such as merchandising rights, independent contractor clauses, and other elements that may also be important, depending on the nature and circumstances of your sponsorship.
7) How can I find a free sponsorship agreement template?
To find a free sponsorship agreement template, check out one of the hundreds of templates available through Jotform Sign. These templates offer you a reliable base to work from so you can be sure your document covers all the key elements of a sponsorship agreement. Templates are straightforward and reusable, so you don’t have to start from scratch with each new agreement.
You can also find other templates online and upload them to Jotform to customize and edit them to fit your needs. Simply upload a PDF version of your preferred template to Jotform’s Sign and update it accordingly. You can add e-signature fields to speed up your signing process.
8) Can I customize a sponsorship agreement template?
Yes, you can customize a sponsorship agreement template. To customize Jotform’s sponsorship agreement template, simply click the Use Template button and update it using the edit button on the right side of the Sign Builder. Update the design, fonts, spacing, and language to ensure your template fits your exact needs.
You can also use Jotform Sign to customize third-party templates. Just upload your preferred template and edit to fit your sponsorship terms and conditions.
9) Are there any best practices for using a sponsorship agreement template?
If you decide to use a sponsorship agreement template, make sure to properly update it to fit your sponsorship’s details. Before you send your sponsorship agreement, make sure you’ve followed these best practices:
- Update your branding. If you use a template, make sure you customize it to reflect your brand and create a cohesive experience for your sponsors.
- Check the body copy. Although templates feature handy, easily fillable form fields, they also may include body copy that won’t fit your unique circumstances. Make sure to update your template before sending it.
- Use e-signatures. Not every sponsorship agreement template has e-signature capabilities. Check to make sure your template is signable, so you can avoid time-consuming signing processes.
By following these best practices, you’ll get the most out of your sponsorship agreement template and avoid common pitfalls.
