Lead Generation Forms

Lead generation forms are online forms businesses use to collect quality leads. It allows your business to collect important contact details for leads, such as their email, phone number, and address. Your sales team can then use this information to convert leads into paying customers.

Just choose a free lead generation form template below, customize it, and embed it on your website. You’ll then be ready to start collecting leads online. All info is stored securely in your Jotform account, and you can set up Jotform to automatically send the information to CRMs like HubSpot, ActiveCampaign, and Salesforce (Jotform is also available on Salesforce AppExchange).

Customize any of our lead generation form templates with Jotform’s drag-and-drop form builder. Add your company logo, rearrange form fields, or change colors and background images for a personal touch.

If you’re looking to reduce manual data entry and boost productivity, you can sync the data you collect to your other accounts with 100-plus free integrations — including a range of CRM and cloud storage platforms like Google Drive and Dropbox as well as project management platforms like Airtable, Trello, and Slack. Jotform makes it easy to turn leads into customers fast by helping you automate your workflow with our free online lead generation forms.

Free Raffle Ticket Number Generator

Need a better way to organize your raffle? Try Jotform’s free raffle ticket number generator template here and simplify your raffle ticket process.

Raffle Ticket Form

Sell raffle tickets online with a free Raffle Ticket Form. Easy to customize, embed, and share. Collect payments instantly via 30+ popular payment processors.

Sweepstakes Entry Form

A Sweepstakes Entry Form is an online form that is used to collect entries for a sweepstakes contest.

Raffle Participation Form

Raffle Participation Form provides you with the participants' contact information and the amount that they contribute.

Social Media Photo Release Form

A social media photo release form is a contract that must be signed by anyone who wishes to publish photos of others on a social networking website.

Brand Ambassador Contract Form

A brand ambassador contract form is used for providing a formal, written agreement between a brand ambassador and a company or organization that designates a person as to its brand ambassador.

Social Media Content Request Form

A social media content request form is used by businesses to collect information about content they need from their social media managers or marketing team.

Social Media Marketing Client Intake Form

A social media marketing client intake form gathers information about potential customers’ needs, requirements, and expectations. Customize and share online.

Fancy Envelope Contact Form

A very nice contact form with an envelope theme. It has side-by-side fields that is also mobile responsive. This is a perfect match for your elegant website.

Lime Theme Contact Us Form

Light gradient green background makes the form simple and elegant looking. Simple and practical, convenient to have it on the go!

EMail Opt In Form

An eMail Opt-In Form is a form template designed to facilitate email marketing strategies by helping companies and organizations grow their email subscriber lists, generate leads, ensure compliance with regulations, enable targeted communication, and foster ongoing relationships with subscribers

Simple Email Form

A simple email form is a type of online form that allows users to send information via email.

Referral Form

A referral form is an online form used to request referrals and provides the personal and contact information of both the referral and the referee. Customize and share online.

Referral Program Form

If you want to get referrals, you can use this free referral program template. You can get more referrals and keep more existing customers by using this customer referral template. This referral program form is the best form for the referral system. This program referral form template allows gathering clients' name, email and number and referral details such as referral name, email, number, and comments about the referral.

Hospice Referral Form

Use this Hospice Referral Form when referring a qualified patient to hospice care. This form contains all necessary fields that will make a smooth transition from one institution to another.

Employee Referral

With this employee referral template, you can get referrals easily online and organize a referral program for your company. By this way, you can get to know your applicants more and the hiring process is sped up!

Responsive Workshop Registration Form

Mobile-optimized Responsive Registration Form designed with a clear header that allows providing a short description of the workshop content, collects primary contact details, allows to make suggestions and add further comments.

Virtual Workshop Registration Form

Capture more participants to attend your virtual workshop by using this Virtual Workshop Registration Form. You can easily use this template and customize it here in Jotform.

Other Lead Generation Forms

Opt In Form Get Free Email Updates!

Form on the go! Allows for users to subscribe to newsletter or mailing lists to get updates from organizations or companies!

Subscription Forms

Fancy Envelope Contact Form

A very nice contact form with an envelope theme. It has side-by-side fields that is also mobile responsive. This is a perfect match for your elegant website.

Contact Forms

Email Signup Form

An email signup form is a type of contact form that allows visitors to subscribe to a website's email list.

Subscription Forms

Client Questionnaire

A new client application and questionnaire form that asks from your potential customers their personal and contact information, business details, industry, company size, relevant files, goals, service they are applying for, etc.

Lead Generation Forms

EMail Opt In Form

An eMail Opt-In Form is a form template designed to facilitate email marketing strategies by helping companies and organizations grow their email subscriber lists, generate leads, ensure compliance with regulations, enable targeted communication, and foster ongoing relationships with subscribers

Lead Generation Forms

Property Inquiry Form

A property inquiry form is used by real estate businesses to request more details regarding a potential property inquiry.

Real Estate Forms

Hairdressers Appointment Request Form

Planning to open a hair salon or do you own a salon business? Promote your services and get more customers appointments easily through this hairdresser appointment form. This hair salon form collects contact information and your clients can select service required, stylist, date, time.

Salon Forms

Simple Guest List Form

A guest list form is a document used by event planners or organizers to track attendance at an event or gathering.

Guest Registration Forms

Vendor Information Form

Verify the authenticity of your vendors or suppliers by using this Vendor Information Form. This form template is very straightforward, complete, and can be accessed easily.

Lead Generation Forms

Book A Limo Form

A "Book a Limo Form" is a user-friendly form template designed to simplify the booking process for limousine service providers and their customers.

Transportation Request Forms

Simple Email Form

A simple email form is a type of online form that allows users to send information via email.

Subscription Forms

Airport Pickup Reservation Form

The Airport Pickup Reservation Form allows customers to arrange a pickup service online through providing their contact information, airport and airline information, travel date and time, and special requests or comments if any.

Transportation Request Forms

Customer Profile Form

Whether you need a customer profile template for word or a form you can use online, a short and simple form would always be preferable. This customer profile form will ask basic (but important) questions to your customers, which you can build into a catalog for future use. The profile form template will ask basic info about the customer, their contact details, and that's basically it. Filling out the form would only take a minute or two but will come in handy should you need to get in touch with them.

Lead Generation Forms

Lawn Care/Landscaping New Client Questionnaire

The Lawn Care New Client Questionnaire allows generating leads with a detailed understanding of their gardening preferences, lawn care and landscaping taste.

Questionnaire Templates

Lead Generating Form

A Lead Generating Form is a fundamental tool for businesses and organizations looking to expand their customer base and increase sales.

Lead Generation Forms

Client Information Form

A client information form can be used to ask clients a purposeful set of questions and gather some information about the clients. Whether you own a restaurant or a business in any other industry, use this Client Information Form.

Information Request Forms

Fitness Boot Camp Registration

A fitness boot camp registration form is an online form used by boot camp owners to accept new members into boot camp classes.

Registration Forms

Business Promotion Form

This is a business promotion form for shopping malls or department stores. Promote your business and store. Find out what the customers want to buy from your business store. This promotion form template contains name, email, phone number, address. You can learn to how your customers got to know you or what do they wish to shop today by using this promotional form.

Survey Templates

Download Whitepaper

Get leads by offering whitepaper download to your website visitors with this download whitepaper form and send them to your mailing list for weekly newsletters. This white paper form will serve your purpose of generating leads of different category for your use or your clients. This white paper template is simple and will only ask visitors to provide their name, email, and phone to download the whitepaper. You can deliver the whitepaper from this white paper download to your submitters either by the email or automatic redirect download.

Lead Generation Forms

Real Estate Leads

The real estate lead generation form is used to capture the details of a potential real estate buyer or seller.

Real Estate Forms

Prospective Client Form

A prospective client form is a customer lead form that helps companies and organizations to gather information on potential clients and partners.

Lead Generation Forms

Advertiser Purchase Form

A purchase form for advertisements. Get requests for banner ads for your web site.

Marketing Forms

Claiming Coupon Form

A claiming coupon form is used by businesses to claim discount or promotion. Giving discounts to all your customers is a best way for getting more profits of your business. Fully customizable and free.

Lead Generation Forms

Lead Capture Form

A lead capture form collects contact and lead information through a signup form on your website, blog, email or link. Customize and share online.

Lead Generation Forms

What are lead generation forms?

Businesses use lead generation forms to collect contact information from potential customers. That information is then sent to your CRM or marketing platform for data management. Whether you’re running your own business or working for a large company, you can collect contact information, referrals, registrations, and more in a matter of minutes. Lead generation forms also allow you to process payments or fees in a secure manner, making it easier to convert leads to new customers.

Different types of lead generation forms

The term “lead generation” is broad, and there are many different types of forms that fall underneath it. You can create giveaway forms, social media marketing forms, referral signup forms, workshop registration forms, questionnaires, inquiry forms, and more. Explore our template library for more ideas.

Key elements of lead generation forms

Effective lead generation forms include several key elements. The first is a section for the lead’s contact information, such as their name, address, phone number, email, etc. It’s also important to include a field that asks the lead to identify how they learned about the business or campaign.

The form may then include a section for questions to learn more about the lead’s pain points and what they’re looking for. Your lead generation forms should then provide a call to action, additional branding, and an optional place for payment.

Is a lead generation form template customizable?

With Jotform, you can customize any lead generation form to fit your brand’s specific needs. Jotform’s intuitive drag-and-drop form builder lets you add form fields, upload images and videos, adjust fonts and colors, include your own logo, and so much more. Our extensive widget library gives you advanced form capabilities, including email validation, form calculation, payment processors, and photo capture. You can even integrate with 150-plus popular apps like Google Drive and Dropbox to keep your lead data organized.

Tips for using a lead generation form

When creating and using a lead generation form, there are a few helpful tips you should keep in mind. First, establish what kind of information you need to gather, whether that’s data about a lead’s needs, their pain points, what kinds of products they’re considering, or something else.

When you’re building out the lead generation form template, make sure to include your brand’s messaging to communicate what makes your company valuable. Then, give leads clear instructions so they know how to fill out the form properly. It’s also helpful to provide a preview page so they can review their information before they submit it.

Benefits of lead generation forms

Lead generation forms are extremely valuable tools because they help identify potential customers and capture their data so companies can close deals. Online lead generation gets rid of messy paperwork, so you can collect consistent customer information from anywhere, so you can add or update new leads quickly. This process also lets you extract lead information from databases and filter and sort them to automate your sales processes even further.

Use cases for lead generation forms

Lead generation forms have a wide variety of use cases across industries. Some of the most popular use cases for these forms are for businesses, schools, webinars, clubs, events, loyalty programs, and more. Organizations also often use these forms for email campaigns, gated blog content, e-commerce, and mobile apps. You can tailor lead generation forms to your individual or organizational needs — no matter what industry you’re in.

How to create lead generation forms with Jotform?

Creating a lead generation form is a walk in the park with Jotform. Just choose a template from our template library and customize it using our drag-and-drop form builder — no coding required. When your form looks good to go, just share it via email, link, or QR code, or embed it in your website. Your lead generation data will automatically populate in your Jotform account, where you can analyze and manage it from Jotform Tables .