Simplicity in Good Web Design : Advantages & How -to

Simplicity in website design doesn’t necessarily equate with a minimalist design aesthetic. Simple sites just remove all unnecessary elements from the design, content, and code. While minimalist sites generally fit this criteria, there are plenty of sites that wouldn’t, by any stretch of the imagination, be considered “minimalist” that still fit the definition of simple.

Example website image

Below is a rundown of some of the benefits of simplified website designs, as well as some easy techniques for simplifying your own web design process.

Advantages of Simple Websites

1. Easier to Navigate

Simple websites don’t have extraneous information. This helps navigation in two wyas: generally, sites have fewer pages and sections; and the design of the site is usually less cluttered, making it easier to find navigation elements.

Simplifying your website designs can be a great solution to navigation usability problems. Here are some tips for simplifying your navigation:

  • Use only one main navigation menu.
  • Make sure navigation is consistent throughout the site.
  • Use subnavigation for individual sections to simplify your main navigation.
  • Don’t use dropdowns for navigation, which can easily hide a cluttered menu. Instead, force yourself to incorporate the navigation elements into the site’s design. Generally, this will result in cleaner navigation.

2. Simple Designs Load Faster

Simple designs generally result in smaller file sizes. And smaller files load faster. Also, if you keep your code simple and streamlined, you’re less likely to be calling multiple stylesheets, a ton of JavaScript files, or lots of other content that increases the number of HTTP requests your site makes. Faster loading and faster responding websites improve user experience.

3. Content is More “Scannable”

When there aren’t tons of complicated decorative elements in your site’s design, your content takes center stage. Content that is put to the forefront of a website is easier to scan by visitors.

One study showed that 79% of test users scanned any new page they visited, while only 16% read the page word-for-word. It’s better to work with these scanning visitors than to try to fight them. By putting your content front-and-center, you make it easier for visitors to quickly scan what’s there. These visitors will perceive your site as more user-friendly and are more likely to return in the future.

Example website image

4. Simple Sites are Quicker to Design and Build

If your site’s design is simple, the code will likely follow suit. Designing a site with a simple layout, one or two page templates, and simple typography is a lot quicker than designing a site with eight sections (each with different page templates), complex typography, and a background that needs complicated slicing and coding.

Just beware of creating a site that looks simple but is actually very complex. Aim to keep your code as bare-bones as possible. Sometimes just tweaking a margin or padding on a certain element or moving something around a little bit can make it possible to greatly simplify your site’s code without making any noticeable impact on the frontend design.

5. Simple Code is Easier to Debug

If your code is simplified, it’s easier to find bugs. If you have a stylesheet with 300 different properties, it’s going to take you a lot longer to figure out why something isn’t working than if you have 30.

Look for ways to simplify your code right from the outset. Things like combining CSS properties and definitions can make your stylesheets a whole lot shorter. Combining stylesheets or JavaScript files can also greatly simplify your overall code. And take advantage of automated programs that can strip out unnecessary markup from your stylesheets, scripts, and other files before you upload them (just make sure you double-check that everything still works as intended).

6. Smaller File Sizes Mean Less Server Space

It’s already been mentioned that simple sites generally have smaller file sizes than complex ones. This means that your sites will take up less server space and bandwidth than other sites. While this might not be a big deal for a site with only a few thousand visitors a month or with limited content, for site with more pages and more visitors, this can actually add up to a huge savings. Consider that some minimalist homepages with few images might be less than 100kb, while more complicated sites can sometimes approach 1mb. That means that you could have ten times as much traffic with the simple site for the same cost as the more complicated one. If you have a lot of content or a lot of visitors, it makes sense to simplify your site and reduce your file sizes.

How to Simplify Your Websites

Card Observer site screenshoot

Remove unnecessary decorative elements

Many initial website designs incorporate a lot of decorative elements that really serve no purpose. While it’s not necessary to remove every decorative element from your designs, removing at least some of them can often make your site appear cleaner and more polished.

Elements that might be able to be removed or simplified include image borders, drop shadows, extra images in your header or footer, and extra illustrative images on individual pages (oftentimes one or two images is plenty).

Ask yourself: “Is this element really important?”

This is somewhat of the “golden question” when creating simple websites. On every element, whether design, code, or content, you should be asking yourself if it’s really necessary.

Look at what elements on your site could be combined, too. Are there pages that could be combined into one? Can you combine styles to simplify your stylesheets? There are almost certainly elements within your design and code that can be combined to simplify things.

Make sure the backend of your site is as simple as the frontend

So many designers only focus on the frontend of their designs and pay little attention to their code. Some simple-looking sites are a mess in the backend. Make sure that the markup for your site is as simple as you can make it. This could be limiting the number of styles in your stylesheets or the number of JavaScript effects you use. It also means writing good, standards-compliant markup.

This also means you should choose an appropriate CMS for your site’s backbone. Some CMSs are overly complicated and, while some sites benefit from their complexity, they can easily be overkill for a lot of sites. Choose a CMS that offers only the functions you need or allows you to turn functionality on and off as needed.

Excellent Examples of Simple Website Designs

Below are a dozen examples of great, simple website designs to get you thinking about how to simplify your own designs.

Example website image
Avast website screenshot
one day without google screenshot
Illustrasjoner website screenshot
Example website image
Belvoir website screenshot
Bigband collab wensite screenshot
Matbango website screenshot
month lounge industries website screenshot
design observer website screenshot
Holger Koenemann website screenshot

Photo by Lee Campbell on Unsplash

Cameron Chapman is a professional Web and graphic designer with many years of experience. She writes for a number of blogs, including her own, Cameron Chapman On Writing. She’s also the author of Internet Famous: A Practical Guide to Becoming an Online Celebrity.

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