The business world evolves at a rapid pace, though this sentiment hardly describes the pivots required of marketing teams over the past year. Faced with a global recession, the lingering effects of COVID-19, changing consumer habits, the rise of AI, and so much more, marketers have encountered numerous challenges — and opportunities — to evolve their digital strategies.
To learn more about these changes in strategy, Jotform partnered with Mention, a social media monitoring tool, and Livestorm, a video engagement platform, for a second installment of the Marketing Manager Mindset Report, using our surveying capabilities to secure insights from nearly 700 marketing professionals around the world in 2023.
In this report, we’ve covered a range of topics:
- What’s changed for marketers since 2022? Find out what B2B, B2C, and agency marketers are doing differently in terms of
- Content marketing
- Brand awareness
- Event marketing
- Social media marketing
- How has strategy been impacted this past year? Learn where marketers are shifting their focus:
- Their key goals
- The KPIs driving their successes
- The marketing channels they’re doubling down on
Interested in learning more? Fill out this form to access the free report: