Marketing Manager Mindset 2023 Survey Results

Marketing Manager Mindset 2023 Survey Results

The business world evolves at a rapid pace, though this sentiment hardly describes the pivots required of marketing teams over the past year. Faced with a global recession, the lingering effects of COVID-19, changing consumer habits, the rise of AI, and so much more, marketers have encountered numerous challenges — and opportunities — to evolve their digital strategies. 

To learn more about these changes in strategy, Jotform partnered with Mention, a social media monitoring tool, and Livestorm, a video engagement platform, for a second installment of the Marketing Manager Mindset Report, using our surveying capabilities to secure insights from nearly 700 marketing professionals around the world in 2023.

In this report, we’ve covered a range of topics:

  • What’s changed for marketers since 2022? Find out what B2B, B2C, and agency marketers are doing differently in terms of
    • Budget
    • Strategy 
    • Content marketing
    • Brand awareness
    • Event marketing
    • Social media marketing
  • How has strategy been impacted this past year? Learn where marketers are shifting their focus:
    • Their key goals
    • The KPIs driving their successes 
    • The marketing channels they’re doubling down on

Interested in learning more? Fill out this form to access the free report:

Allie oversees technology partnerships at Jotform. A former writer and hospitality/travel publicist, she has always enjoyed meeting people and building relationships. Outside the office, Allie can be found in wine country, hiking, or enjoying any activities involving water. You can contact Allie with new integration partnership proposals here.

Send Comment:

Jotform Avatar
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.