Marketing Manager Mindset 2023 Survey Results

The business world evolves at a rapid pace, though this sentiment hardly describes the pivots required of marketing teams over the past year. Faced with a global recession, the lingering effects of COVID-19, changing consumer habits, the rise of AI, and so much more, marketers have encountered numerous challenges — and opportunities — to evolve their digital strategies. 

To learn more about these changes in strategy, Jotform partnered with Mention, a social media monitoring tool, and Livestorm, a video engagement platform, for a second installment of the Marketing Manager Mindset Report, using our surveying capabilities to secure insights from nearly 700 marketing professionals around the world in 2023.

In this report, we’ve covered a range of topics:

• What’s changed for marketers since 2022? Find out what B2B, B2C, and agency marketers are doing differently in terms of
  • Budget
  • Strategy 
  • Content marketing
  • Brand awareness
  • Event marketing
  • Social media marketing

• How has strategy been impacted this past year? Learn where marketers are shifting their focus:
  • Their key goals
  • The KPIs driving their successes 
  • The marketing channels they’re doubling down on

Interested in learning more? Fill out this form to access the free report: