5 Jotform features to increase sales on Black Friday

The growth of online retail might be one of the few bright spots of 2020. In fact, more than 20 percent of every dollar spent during the second quarter of this year was spent online—more than any other period in history. Even traditionally brick-and-mortar businesses adopted to changing times, and luckily technology makes the transition possible. 

That puts this year’s Black Friday and Cyber Monday sales into perspective. Whether you’re new to online selling or have been at it a while, the sales potential this year is unparalleled. 

At Jotform, we released a number of order form features and integrations to enable not only seamless payment form creation, but an improved experience for your buyers. In this post we highlight some of the most important features to include in your order form to increase sales as the holiday season approaches. 

1) Multiple product images

Images are the single strongest tool you have to convince someone to buy a product, sometimes more than the product-specific information or the description. So why stop at just showing one picture of what you’re selling? 

Jotform gives you the option to display multiple images of each of your products. When your customer clicks on a product listed on your form, they can scroll through enlarged versions to get an up-close look. 

2) Facebook Pixel widget

The Facebook pixel is a piece of code that helps you optimize your advertising campaigns. With our now Facebook Pixel widget, you can track form conversions on the ad campaigns you manage through Facebook. 

This means you’ll have better information on hand and be able to make your order forms more powerful than ever. It also means you’ll be able to retarget potential customers who took an action after seeing your order form advertisement. And Facebook will work to optimize your ad to increase conversions. 

Check it out…

If you need some help to set up and test everything in your online form, Jotform has a detailed guide that can show you how to track form submissions with Facebook Pixel.

3) Coupon codes

Black Friday and Cyber Monday wouldn’t be the same without offering a special deal. Jotform lets you create a coupon code so that you can offer discounts to your customers. 

It’s completely customizable from your payments settings after configuring your products. Choose your code, the amount or percentage of the discount, which items you’d like it applied to, and whether you want to apply it to a date range or number of products sold. 

4) Multiple payment methods

Customers want to pay in the way that suits them. When you integrate your payment form with PayPal Commerce Platform, your customer is presented with multiple payment options when they’re ready to purchase your product, including credit card, PayPal, PayPal Credit, or in some cases Venmo. And offering the payment choice that you’re customer prefers increases the likelihood that they’ll complete the transaction. 

In order to use PayPal Commerce Platform, you’ll need a PayPal business account. Read our guide about the difference between a PayPal business account and a personal account. Getting started takes just a few minutes. 

5) Product categorization 

Jotform’s categorization feature allows you to break up your product offerings into multiple sections on your form. Perfect for when you offer many products, this improves the user experience so that your customers find what they’re looking for faster. 

There’s also a search bar and option for the customer to navigate through only the categories they want to shop from. This all makes it possible to sell dozens of different product types through a single form without it being difficult to fill out. 


Whatever you’re selling on Black Friday or Cyber Monday, Jotform’s online payment forms are loaded with features designed to optimize conversions, from the Facebook Pixel widget to enhancements that make the form more functional to your customers. 

If you’re new to using Jotform for payment forms, getting started collecting money through your forms is easier than you think. Jotform integrates with more than 30 different payment processors from around the world, including Square, PayPal, Authorize.Net, and Stripe. 

Planning any big sales this year? Let us know about it in the comments below.

This article is originally published on Nov 16, 2020, and updated on Mar 08, 2023.
Chad is VP of Marketing and Communications at Jotform. He’s also a frequent contributor to various tech and business publications, and an absolute wizard with a Vitamix. He holds a master’s degree in communication and resides with his wife and cats in Oakland, California. You can reach Chad through his contact form.

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