These days there are almost as many ways to market your product as there are seeds on an “everything” bagel. In addition to the many types of marketing activities out there — like out-of-home advertising, social media campaigns, and email marketing — are countless approaches to those campaigns, and just as many ways to assess costs and benefits. With all of those moving pieces, it can feel almost impossible to keep up with the latest best practices for each of them.
In this webinar, we sit down with Forbes contributor and small business expert Gene Marks for a deep dive into two of the pillars of most marketing strategies: digital events and social media. We discuss
- Best practices for scheduling and creating webinars
- Amplifying digital events with social media
- Engaging with customers across multiple social channels
- And more tips for defining your event and promotion strategy
Though we couldn’t tackle how to best approach every marketing strategy out there, we hope you’ll find this session as engaging and informative as we did. Check it out here.