What is a client intake form — and how do you create one?

First impressions matter when you’re bringing on a new client. Your initial interactions with them set the stage for your business relationship — so the goal is to create a positive experience for them. 

Not only does a smooth onboarding system make things easier for your client, but it makes your job simpler too. In other words, when you have an effective client intake process, everyone benefits. 

What’s an intake form?

An intake form helps service providers streamline the client onboarding process and easily gather information from new clients. 

This questionnaire is a way for you to get to know your clients in the early stages of your relationship with them. You can create digital forms with specific questions related to your services and share these forms when you begin working together. That way, you’ll be able to manage all client information in one centralized location.

Pro Tip

Onboard customers with ease using Jotform’s free customer onboarding template.

What are the benefits of a streamlined intake process?

An effective client intake form can help your business perform several key functions:

  • Determine the right fit. Gathering information from clients up front can help you determine if they are a good match for your services. Plus, you can review their answers to determine if you can help them with specific problems or concerns.
  • Deliver higher-quality services. Intake form submissions help you learn more about your new client, so that you can best meet their needs. Since customer satisfaction is your goal, the faster you can start solving clients’ problems, the better.
  • Share knowledge. You probably need to share a lot of the same information with every client. Identify information that’s relevant to all clients and share it as part of the intake process. You can request intake information and offer educational materials at the same time.
  • Save time. It can be tedious to gather information through phone calls, email exchanges, and face-to-face conversations. When you collect all relevant client information at once, you reduce the time and effort it takes to start providing services.

Not only does an intake form function as a tool for gathering information, but it’s also an excellent way to help you home in on the ideal demographic for your services.

Does your business need an intake form?

A client intake form isn’t essential for every business, but it’s a great way to improve your overall system if you’re a service-based company with ongoing client relationships. Using intake forms is an ideal way to make things easier for everyone involved in the onboarding process.

Client intake forms are especially useful for businesses in these fields:

  • Healthcare providers, including doctors, dentists, physical therapists, and counselors
  • Digital agencies that provide graphic design, marketing, and SEO services
  • Professional services providers, including accountants, law firms, and architects
  • Wellness businesses, including personal trainers, spas, and gym facilities
  • Home services providers, like house cleaning, interior design, and renovation companies

What are some best practices for client intake forms?

The key to successful onboarding is to make sure the client intake form is easy to fill out and that staff members consistently share it with new contacts. Focus on quality over quantity when asking clients for information. If the form is tedious or too long, you might lose potential customers.

So keep it short and consider the user experience when designing an intake form. Here are some standard fields you might include on yours:

  • Client name
  • Business name
  • Contact information
  • Reasons for seeking your services or current challenges they are having

You can also include a description of the services you provide or additional information relevant to your industry in the intake form. Consider adding a comment section for clients to ask questions or request information that you didn’t cover in the form.

How to use Jotform to create an intake form

Whether you’re updating old client forms or are ready to implement a new client intake system, Jotform offers the low-code solutions you need. It’s easy to create intake forms using free templates and Jotform’s customizable Form Builder.

Design an effective client onboarding process by choosing the onboarding forms that match your unique needs. In addition to a main client onboarding form, also consider using other templates, such as registration forms, consent forms, or any other type of online intake form you need.

Jotform’s user-friendly interface provides the solution you need to collect client information. Use Jotform’s table templates to organize and store submissions — they’ll make tracking and managing data a whole lot easier. 

Automating the client intake process is an excellent investment that can help your organization save time and money on repetitive tasks and workflows.

Business photo created by yanalya – www.freepik.com

This article is originally published on Nov 16, 2021, and updated on Mar 07, 2023.

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