Gain critical insights to help your business thrive with Jotform’s product-market fit surveys. Create surveys with your own branding in seconds and share them with customers to learn more about their experience and find out where there’s room to grow. Analyze data and turn your survey responses into visual reports with the click of a button.
Not sure where to start? Jotform offers free, ready-made survey templates that you can fully customize without any coding or design knowledge. Drag and drop to add form elements, change fonts and colors, include your own branding, and much more.
Create and fully customize surveys to get the data you need with our drag-and-drop builder. Measure your customers’ experiences by including different question types, such as multiple choice, dropdown, open ended, rating scale, multi-selection, and more.
Manage and analyze customer survey responses with Jotform Tables — our powerful spreadsheet- database software. You can also instantly generate professional-looking visual reports with Jotform Report Builder.
Start collecting responses right away with Jotform’s many sharing options. Include the survey link in a social media post or email newsletter, generate a scannable QR code, or embed the survey directly in your company’s website with a simple copy-paste code.
Make filling out your surveys as simple and engaging as possible by displaying one question at a time, allowing customers to save their responses and continue later, adding a progress bar, and more.
No internet connection? No problem! You can still fill out forms even when offline. Once you’re back online, Jotform will automatically sync your data to your secure online dashboard.
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A product-market fit survey gathers data to ensure that a product or service effectively fulfills the needs of the target customer base in order to sustain growth and turn a profit.
One of the best and most effective ways to evaluate product-market fit is to get feedback directly from customers by using focused surveys to ask the right questions.
Some important questions you might ask your customers to determine product-market fit include
Product-market fit is essential to a business because it can help to grow your business and scale your products and services to meet your customers’ needs.
The responsibility of determining product-market fit largely depends on the size of your company, but a product designer, user researcher, or product manager are typically in the best position to identify market needs.
A product-market fit pyramid is a hierarchical model that defines five key components of product-market fit: user experience, feature set, value proposition, underserved needs, and target customer.
The three steps to determining product-market fit are
The five essential steps for estimating market size are
The six elements of market analysis are
Spotify is a good example of product-market fit. Early file-sharing programs showed that there was a large market for sharing and downloading music online, and Spotify filled that market with its own paid music-streaming service.