Free Customer Loyalty Survey

Gauge customer satisfaction with a free customer loyalty survey from Jotform. Create a custom survey in seconds to gain critical insights, understand shopping behaviors, and collect valuable feedback. Start from scratch or choose from 10,000+ ready-made templates, add conditional logic, and customize your survey to fit your needs without any coding.


Free Customer Loyalty Survey Templates

Need a place to start? Choose one of our ready-made customer loyalty survey templates to get your ideas flowing. Just pick the type of template you need, customize it to match your branding, and send it to your customers.

Customer Loyalty Survey

Template customer-loyalty-survey
Template customer-loyalty-survey

Net Promoter Score Form

Template net-promoter-score-form
Template net-promoter-score-form

Customer Satisfaction Survey Form Template

Template customer-satisfaction-survey-form-template
Template customer-satisfaction-survey-form-template


Instantly Create Surveys with Jotform

Drag & Drop to Customize

You don’t need to be a graphic designer to build a customer loyalty survey. Simply choose a ready-made template, then drag and drop to add survey questions, choose fonts and colors, upload your own branding, and much more.

Analyze Responses

Collect and manage customer feedback with Jotform Tables — our powerful spreadsheet-database software. From your secure online account, you can search, sort, and filter through responses with ease. Our robust sharing options also allow you to share responses with team members and colleagues.

Embed & Share

Once you’re satisfied with the look and feel of your customer loyalty survey, you can share it by adding the link to your social media bios, generating a scannable QR code to include on receipts, or seamlessly embedding it in your website with a simple copy-paste embed code.

Create Engaging Surveys

Keep your customers interested by adding different ways for them to submit feedback and answer questions. For instance, you can ask one question at a time, add a save and continue later feature, display a progress bar at the bottom of the survey, and more.

Collect Mobile Responses

Allow customers to fill out your survey anytime, anywhere with Jotform Mobile Forms. Collect different types of data on the go, reduce paper usage, and even gather feedback offline. You can keep track of submissions by enabling push notifications, so you’ll know right away when a form is submitted.


What our users say about Jotform

Jotform is a great tool for launching surveys, creating questionnaires, and gathering data. It is very user-friendly, and the new version is very intuitive and easy to access.
I regularly use it as part of my work to create application forms, feedback questionnaires, and surveys, since it is very time-efficient and practical.
The tool to personalize the layout allows you to create a very personalised template.

Highly recommended!

Sonia Ragone, Project Coordinator, Europa Cinemas

Learn More About Customer Loyalty Survey

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What is a customer loyalty survey?

A customer loyalty survey is a great way to engage with your customers and gain critical insights to help you improve your products, services, and customer experience. Create a personalized survey to collect feedback, then share it via social media or by seamlessly embedding it in your website.

How do you measure customer loyalty in a survey?

Drag and drop to install widgets that will help you measure customer loyalty. Add multiple-choice text fields, dynamic text boxes, numeric sliders, and more — then analyze your aggregated responses in Jotform Tables to get a clear picture of overall customer satisfaction.

What questions should I ask in a customer loyalty survey?

Our customer loyalty survey is fully customizable, so you can ask whichever questions are relevant to your business.

Some ideas include

  • How long have you been using our products or services?
  • What is your overall level of satisfaction with our products or services?
  • How likely are you to refer our products and services to a friend

Adding different types of questions helps create a more engaging experience. Try adding multiple-choice, open-ended, scale rating, and yes-or-no questions to keep customers interested.

What are the 3Rs of customer loyalty?

Rewards, relevance, and recognition are metrics that will help you better understand your customer base.

How do I create a customer loyalty survey with Jotform?

Create a free Jotform account, then choose one of our ready-made survey templates to get started. Make it your own with our drag-and-drop builder, share it with customers, then start collecting and managing responses right away.