Introducing Jotform Cards: The Friendly Way to Ask

It’s official! Our new, revolutionary online form layout, Jotform Cards, has finally launched.

We threw out everything we thought we knew about online form design when we built Jotform Cards. The new style asks form questions one at a time, with humanlike interactions and a gorgeous interface.

But we didn’t just create Jotform Cards because they look pretty. We created them to give your business better data.

Youtube Embed Poster: tdZU7lVo3TE

Our UX Research team evaluated more than 12,000 forms and compared conversion rates between traditional form styles to Jotform Cards. What we found was that forms created with Jotform Cards had a 36% higher conversion rate. It didn’t make a difference if the form was embedded on a website, or used as a standalone link — Jotform Cards just performed better.

This means that you could be getting 36% more leads, event attendees, job applicants, or requests for service. That means you could be getting 36% more of the customer, employee, or student feedback that your organization depends on. It means you could be collecting 36% more revenue through your order or donation forms.

Demo Jotform Cards

Here are some of the main Jotform Cards features we’re excited to show you:

Welcome Page

A Jotform Cards welcome page is a great way introduce your organization and to explain the background and purpose of the form. By connecting with your respondent early in the form, it increases the likelihood they’ll fill it out.

welcome page

Visually Stunning

Jotform Cards raise the bar for online form design. It offers limitless options for how your form can look, including dozens of color sets and even the ability to play videos as your form background.


One-Question-Per-Page Format

Despite our best efforts, human eyes can only read one thing at a time. And even if you could read two things at once, you can’t type out answers to multiple form questions simultaneously. That’s why we made Jotform Cards show one question at a time. It significantly improves focus, and reduces page noise.

one question

Mobile Ready

Your forms need to look great on any device. Jotform Cards are 100% mobile friendly and offer features to enhance the mobile experience. The one-question-per-page format beautifully translates to any device, enabling a natural swiping motion to see the next question on phones and tablets.

Mobile Ready

Progress Bar

Progress bars are invaluable for letting your respondent know how much of the form they’ve completed. Jotform Cards progress bars go one step further and indicate completed questions with a bright green dot. It’s a gamification feature that encourages form completion. People are more likely to complete a task when they’ve been provided an indicator of progress.


Use our new library of icons to liven up your form. Add them as question selection options so that your respondents can choose between professionally-designed images when filling your form.

icons panel

Micro Animations

It’s jarring to receive an error message when trying to fill out a form. To make the experience more pleasant, we’ve included a micro animation that shakes no to let the user know they’ve filled something incorrectly. It’s a more approachable, human way to alert the respondent.

Micro Animations

Emoji Slider

Your respondents will have the chance to express themselves with an emoji slider that changes faces as you move it across the bar. This is a more enjoyable way for someone to give you feedback.

emoji slider

Smart Embed

Jotform Cards will seamlessly match your website’s look and feel with our Smart Embed feature.

Smart Embed

Since 2006, our focus at Jotform has been to make it easy to build forms and collect information. However, with Jotform Cards, we turned our focus to the people filling out your forms. We wanted them to be well served by Jotform, even if they weren’t the ones collecting the information.

Try Jotform Cards for yourself today!

Have you already started collecting data using Jotform Cards? Do you have a favorite feature? Let us know what you think in the comments!

Aytekin Tank is the founder and CEO of Jotform and the bestselling author of Automate Your Busywork. A developer by trade but a storyteller by heart, he writes about his journey as an entrepreneur and shares advice for other startups. He loves to hear from Jotform users. You can reach Aytekin from his official website

Send Comment:

Jotform Avatar
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.