Imagine being able to quickly and easily receive money from excited donors — at any time. While nonprofits previously had to rely on getting donations through the mail, over the phone, or in person, they can now use fundraising software to collect secure donations — from anywhere in the world.
A multitude of fundraising software tools are available to help. We’ve spoken with several nonprofit organizations and businesses to learn what they look for in fundraising software (and what’s been successful so far). Let’s look at the different features these products provide to help you decide which one might work best for you.
Well-known in the fundraising community, Qgiv is fundraising software that includes the following features:
- Donation forms
- Event registration
- Data, reports, and statistics
- Text fundraising
- Peer-to-peer fundraising
- Handheld kiosks
Pricing for plans starts with a standard option that only charges organizations a percentage of the amount raised plus $0.30 per transaction and tops out at $399 per month for access to every feature Qgiv offers.
According to Tyler Boyd, chief strategy officer at Squeeze, “Qgiv is a wonderful platform for nonprofit fundraising because it’s an easy way to accept donations online. It allows for peer-to-peer fundraising, and it has a free option for companies who can’t yet afford a paid platform or just want to try Qgiv for a while without a monetary commitment.”
360MatchPro bills itself as “the #1 matching gift automation platform” and focuses, obviously, on matching gifts. It integrates with other platforms, allowing donors to give directly but with the added option to identify matching gift opportunities on your donation form or confirmation page and through follow-up emails.
According to Julien Raby, founder and owner of Art of Barista, “Matching gifts can be a good source of funds for your nonprofit. However, many supporters aren’t familiar with their company’s specific guidelines or how to propose a request. As a result, many nonprofits drop out on a big portion of their matching gift potential.”
“With 360MatchPro,” Raby continues, “large nonprofits can get more details into their donors’ employers and send out customized matching gift information. This tailored outreach is much more likely to reach your donors.”
Natalie Maximets, a certified life transformation coach at Online Divorce, adds that 360MatchPro’s features — which include screening email domains to identify companies with matching gift programs, matching gift management, filters that show top matching opportunities, one-click notifications on donors submitting a match request, and more — help your organization maximize the impact of giving.
DonorPerfect fundraising software includes an online fundraising platform, payment processing, donor engagement, fundraising events, data and insights, and operational efficiency insights, as well as other features for mobile, email marketing, workflows, auction management, and more. Pricing begins at $99 per month.
“DonorPerfect fundraising software is a front-runner because of its fresh and innovative new take on the fundraising software for nonprofit organizations,” according to David Baddeley, director at Scottish Trust Deed. “It doesn’t matter the size of your organization, as DonorPerfect will be able to offer a solution to all sizes of groups.”
Jotform is a highly flexible, no-fee tool for your fundraising efforts. With Jotform, you can easily add donation forms to your website without giving a percentage of your donations to a third party. Nonprofits also get 50 percent off Jotform’s paid plans (excluding Enterprise).
Take a look at Jotform’s nonprofit form template library or browse the donation form template library to see which forms are right for you. You also have the ability to easily customize your forms to reflect your organization’s branding and look.
Bloomerang is a cloud-based donor management customer relationship management (CRM) system that helps you handle your interactions with donors, grantees, volunteers, and more. Real-time retention and engagement metrics come standard.
Pricing begins at $99 per month, but there’s a free option for “small shops” that Bloomerang offers to small nonprofits that may be growing into standard pricing.
According to Robin Antill, founder and CEO of Leisure Buildings, Bloomerang’s primary focus is on donor retention.
“With social media engagement mechanisms, full mobile optimization, and a novel donor management system concentrating on building integrity and engagement, Bloomerang will help position your developing nonprofit for success,” Antill says. “Even better, Bloomerang is specially designed to be easy to learn and use.”
Jason Hughes, CEO and cofounder of Vegan Liftz, adds that Bloomerang is about more than fundraising.
“It has features offering email marketing and social listening that widen the database of an organization,” he explains. “As donor management and retention software, it keeps track of all of the donors’ activities, constituent relationship systems and integrates online giving forms. It’s simple and user-friendly for various sizes of nonprofits.”
Billing itself as “the best WordPress donation plugin,” GiveWP helps you easily create donation pages on WordPress using its powerful WordPress fundraising plug-in. Basic pricing begins at $149 annually.
According to Dillon Hill of Live For Another, “We originally picked GiveWP because of its native integration with Zapier but have since been blown away by all of its features. A great example is its easy-to-install Facebook Pixel tracking, which helps us track our marketing efforts. Long story short, it’s easy and painless to roll out and scale fundraising campaigns.”
One of our most recommended fundraising software options is Fundly. This donation platform is easy to use, helpful, and scales to any size fundraiser. The company also offers a tool called NonProfitEasy, which includes donor management, volunteer management, fundraising, and event and membership platforms. Pricing for NonProfitEasy begins at $100 per month for nonprofits.
“The best nonprofit software fundraisers must use is Fundly,” according to Yurii Brown, founder of Coffee Geek Lab. “This is crowdfunding software made for nonprofits — big or small. From health-related research to sports, this nonprofit software can be used to raise money for virtually any cause.”
As you begin researching online fundraising software, focus on your nonprofit’s needs and wants. Identifying these aspects beforehand will help you narrow down the multitude of options to the choices that best fit your organization.
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