How to create a donation page

What does your nonprofit’s online donation page look like? If it’s poorly designed, hard to navigate, or just not optimized in general, you could be missing out on hundreds of thousands of dollars. Accepting online donations is now essential for nonprofits, but there’s good news — it’s easy to create a donation page in just a few clicks.

Why you need an awesome donation page

The great thing about donation pages is they collect donations throughout the year, even outside of specific campaign periods, says Jess Woloszyn, a senior content strategist at giving platform Citing the organization’s “The State of Modern Philanthropy 2022” report, she points out that donation pages are also the most effective method of donation collection. They “bring in the most recurring revenue on average compared to all other campaign types.”

The report also reveals that donation pages are an important source of repeat donations. They make it easy for patrons to set up recurring donations — something that’s difficult to do with other donation methods.

Your charity’s donation page also allows you to reach a global audience. People don’t have to be at your local fundraising event to donate through your website.

Finally, it makes donor data collection a breeze. As long as you have the donor’s permission, you can collect their name, email address, and other information through your donation page.

What a great donation page looks like

Before you learn how to create a donation page, you need to know what a great donation page looks like.

First of all, visitors to your website should be able to find your donation page easily. “Digital friction will crush any online campaign,” says Sarah Evans, cofounder and CEO of the nonprofit Well Beyond. “Spending extra time reducing the clicks needed to find conversion pages and donation options will increase giving, as well as supporter trust and satisfaction.”

It also needs to be easy to use, writes Robin Ganzert, Ph.D., president and CEO at American Humane. “Giving should be as simple and direct as one-click ordering.” As proof, Ganzert points to a survey by an online fundraising company in which almost “half of respondents said they would give to their favorite nonprofit more often if it were easier or more convenient to donate.”

Here are a few details that great donation pages have in common:

  • As few information fields for donors to fill out as possible
  • A compelling “why donate” section
  • Suggested donation amounts
  • Multiple payment options
  • Recurring donation functionality

How to create a donation page form with Jotform

Donation forms are the most important part of your donation page. They are how donors will submit their information and make their donations, so you need to get them right.

Creating a perfect donation page form with Jotform is easy. No matter the mission of your nonprofit or charity, you can use one of our 100-plus premade templates to get started. Every part of a form is customizable, so you can ask the questions you want and even change the colors to match your brand. Just remember the tips from above:

  • Make it easy to use.
  • Keep the form as short as possible.
  • Provide multiple payment options.
  • Encourage recurring giving.

Next, integrate the form with one of our 25-plus payment partners to collect donations immediately and set up recurring giving. There’s no additional fee for using this service. Unlike other donation form providers, Jotform doesn’t take a cut of your donations — you get to keep everything.

How to embed Jotform to create a donation page

Creating a donation page is as easy as embedding the donation form into a page on your website. If you’re using WordPress, you’ll simply need to install the Jotform plug-in using the steps below:

  1. Find the Jotform Online Forms plug-in.
  2. Install and activate the plug-in on your WordPress site.
  3. Create a donation page in WordPress if you haven’t already.
  4. Use the WordPress classic editor to embed your Jotform donation form.
  5. It will ask you to log in to Jotform if you don’t have an active Jotform session in another tab.
  6. Select your donation form from the list and click Continue to embed it on the page.

If you don’t have a WordPress site, you can still easily embed a Jotform donation form in any web page with a simple cut-and-paste embed code.

There you have it. Creating a donation page with Jotform is as easy as that.

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