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Aytekin Tank

Aytekin Tank is founder of JotForm. He currently leads the JotForm development team. He loves to hear from JotForm users. Feel free to shoot him an email at aytekin at

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Form Analytics

Introducing Form Analytics

We’re pleased to announce a long awaited and much anticipated feature- Form Analytics. This innovative new tool provides valuable insight into the performance of your forms. Want to quickly find out how many people are coming to your forms but not filling them out? Or how about which devices or browsers they’re using? Or maybe you’re curious where in the world they are. You can view all this and more with our new Form Analytics tool.

To access it simply go to the My Forms page and select Form Analytics from the More drop down. The Form Analytics dashboard display is customizable by date, allowing you to view your form’s performance for the time period of your choosing. Perhaps you ran a large promotion and would like to view the results during it. Just select the date you want to see your data. 

jotform form analytics

Here’s some tips you might find useful in working with Form Analytics.

  1. - Select a date range you would expect a reasonable amount of traffic for. If the conversion rate is low, you may want to try to optimize your form to ensure a higher response rate.

  2. - Click on the Devices tab to see what devices people are using. You may discover you have a majority of mobile users, or people using tablets. Once you see what devices they’re using navigate to the Form Designer and ensure your forms look good for that display. The preview option makes it easy to check the display for different screen sizes and devices.

  3. - Click the Platform tab to see what platforms people are working with. Although JotForm is cross browser, cross platform compatible, it’s a good idea to ensure the layout looks good there.

  4. - Click the Location tab to see where people responding to your form are from. If your target market is local and you’re getting many international inquiries, then perhaps you need to make it clear you’re only looking for local users. Or, if you find you’re getting many inquiries from countries you weren’t expecting, maybe it’s time to create a multilingual form. It’s easy to create multilingual forms with JotForm.

Form Analytics is immediately available for all users. Tell us what you think about it in the comments!


  • FabioBonilla

    Thanks for the notification. JotForm Form Analytics is awesome for me; it have everything I need so far.


  • monicamjaik

    It's easy to uses. Thankyou

  • hwhite

    I don't see the option on my forms...


    Does not show. Option not available.


    Not even there for the TRY ME option!!

  • Aury

    Analyzing one of my forms, found under Location:Unspecified, Views 7 - 18.9%, do that means the place where form was viewed from is not located??

  • Aury

    Besides, I have found this simply awesome!!

  • naturosites

    Simply awesome! Have been looking into this for a while, Finally (almost) on par with FormStack.

    Would love an option to EXPORT white-label PDF's of the analytics for a certain date range so I can share with clients.

  • 500marketing

    is it only for paid customers? it doesnt show on my acc in "more"

  • PearsonUK-forms

    It looks awesome but can we pass the same information to google analytics. Cross domain integration using iframe and tracking analytics is very difficult using jotforms. I am struggling with this for months.

    Is there a good news Jotform??

  • wshollie

    This is really helpful! Any chance we'd be able to see what website someone may have linked from (twitter, linked in, etc)?

  • GrangeInsurance

    Can you view all of the most recent traffic, or is it limited to the 16 that is currently showing when viewing analytics on a form with several hundred responses?

  • abchoopsnyc

    How come the analytics page shows referrers but that doesn't show up anywhere in my Form Analytics?

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