Jotform’s pricing survey lets you create a free online pricing survey to collect customer feedback on your pricing structure and optimal product prices. Use its drag-and-drop survey builder and {formTemplateCount}+ form templates to customize questions without coding and share or embed your survey to gather responses. Analyze collected data in Jotform Tables to understand pricing insights and customer preferences.
Templates
Unsure how to start building your own survey? Jotform has you covered. Select one of our ready-made survey templates to get started. Add your own survey questions, use widgets of your choosing, and customize fonts and colors to match your brand.
Benefits
Build a pricing survey with Jotform’s drag-and-drop form builder so you can collect feedback on prices without any coding. Thousands of customizable survey templates help you tailor questions to your market whether you’re testing price points, value perception, or product features. This makes it easier to launch a survey that reflects your brand and goals.
Store pricing survey responses in Jotform Tables so all data lives in one workspace you can search, sort, and filter. You can visualize trends and compare customer feedback at a glance, helping you understand pricing preferences and inform your strategy. Centralized analysis saves time versus exporting to separate tools.
Publish your pricing survey by embedding it on a website, sharing a direct link, or generating a QR code so respondents can open it from any device. These flexible sharing options help you reach customers across channels without extra setup.
Design surveys that respondents enjoy by showing one question at a time, adding progress bars, and enabling save-and-continue later so participants don’t abandon mid-survey. Engaging surveys improve data quality and reduce drop-offs.
Turn pricing survey results into shareable visual reports with Jotform Report Builder, so you can communicate insights to stakeholders quickly. Export reports as PDFs, send them via email, or embed them on internal pages to support pricing decisions with clear, organized summaries.
Testimonials
All your questions about Jotform — answered. Check out our FAQs for answers to common questions, or contact our support team for further information.
Some data types that are useful to collect are customers’ acceptable price range, traits and attitudes, demographic data, and how they benchmark against your competitors.
To perform a price sensitivity analysis, divide the percentage change in quantity demanded by the percentage change in price.
The four types of pricing are value-based, competition-based, cost-plus, and dynamic pricing.
The three pricing objectives are growing, skimming, and following.
The four pricing goals include profit-oriented pricing, competitor-based pricing, market penetration, and skimming.


