5 powerful WordPress lead generation plug-ins

Are you looking for a reliable and effective WordPress lead generation plug-in? You should be.

Whether you sell B2B, B2C, or any other way, you have to capture the leads that land on your website. 

“Capturing customer details allows you to continue to market to them as they move down your funnel, where you can educate, build trust, and convert your visitors into customers,” says Vinay Patankar, cofounder and CEO at SaaS platform Process Street. If you fail to capture a lead, that visitor to your site could be gone forever. 

Luckily, there’s no shortage of WordPress lead generation plug-ins available. That’s a good thing, given that more than 30 percent of all websites use WordPress. But having so many choices can make finding the best plug-in somewhat tricky.

That’s why we’ve shortlisted the very best plug-ins below.


Contact forms are the most common lead generation method for websites, and few are better than Jotform’s. Jotform’s user-friendly drag-and-drop form builder makes it easy to create contact forms. And embedding a contact form into any WordPress site is a breeze. Advanced customization and CSS tools allow users to tweak their design in any way they like. 

You don’t even have to create a form from scratch. There are over 10,000 templates to choose from to help get you started. Once your forms are set up on your WordPress site, you’ll receive leads directly in your inbox. Or you can use the free Jotform Mobile Forms app to receive a push notification for every submission. 

Jotform’s free plan includes all product features for up to five forms and 100 monthly submissions.


Another common way of generating leads on WordPress sites is to use offers, such as discounts, additional resources, and more. Enter OptinMonster, one of the most powerful offer creation tools on the web. OptinMonster lets WordPress users create offers in virtually every format imaginable, including 

  • Popups
  • Floating bars
  • Gamified wheels
  • Scroll boxes

You can create a different offer for every page and set up personalized offers for returning visitors. Data is available in real time, thanks to a built-in analytics tool that lets you split test your offers to increase conversions. OptinMonster can also detect when users intend to leave  your site, so that you can automatically show a targeted message to keep them interested. 

More than 1 million websites use OptinMonster to generate offers and capture leads. Regular pricing starts at $9 per month when you choose annual billing. 


Thrive Leads

Thrive Leads is another form- and offer-based WordPress lead generation plug-in. Like OptinMonster, it offers lead capture through a variety of methods, including popup boxes, forms, ribbons, and screen overlays. A/B testing is also available, and Thrive Leads has a range of pre-designed templates you can choose from.

Design is a big selling point for Thrive Leads. Tech writer Joe Warnimont calls the templates and designs “stunning,” but says the form editor is “finicky.” He notes that the forms “place well on your website, which has always been important to me, since I don’t want to mess around with any code when putting enrollment forms on my sites.”

There are two pricing options to choose from. You can become a Thrive Suite member and get access to all of the brand’s other plug-ins for $299 per month when paid annually or $149 per month if you pay quarterly.

Thrive Leads
Thrive Leads

Convert Pro

Convert Pro is an offer-based WordPress plug-in that aims to give site owners as much freedom as possible to create lead generation forms. It provides a drag-and-drop editor to make creating an opt-in form fast and easy. While there’s no shortage of design options, the platform also offers a library of templates you can use out of the box.

Like other plug-ins on this list, Convert Pro offers A/B testing, exit intent functionality, multistep popups, and personalization. The plug-in prides itself on being mobile responsive, and all lead generation forms are device-friendly and in alignment with Google’s best practices. 

A Convert Pro annual license is $89.

Convert Pro
Convert Pro

Gravity Forms

Gravity Forms is a popular WordPress form builder that can also double as a lead generation plug-in. It doesn’t come with all of the bells and whistles like other plug-ins on this list — but some site owners may prefer that. 

Instead, it provides a clean, simple, and comprehensive form builder that anyone can use to capture leads. Creating forms is easy, and the platform even offers conditional logic so you can design forms to change depending on user selections. If you’d rather not create your own form, Gravity Forms comes with 12 ready-to-use templates.

Perhaps the best feature of the platform is the way it deals with spam submissions. Gravity Forms has a unique way of solving this common issue, writes Mike Gingerich, cofounder of promotion and lead software TabSite. Rather than use an ugly CAPTCHA field to check if a user is human, Gravity Forms comes with a built-in honeypot that’s hidden from view. 

“Real users won’t see the field, but spambots will see it and fill it in,” says Gingerich. “Gravity Forms then flags the filled forms as spam, helping to keep spammers at bay.”

Gravity Forms costs $59 for a basic license.

Gravity Forms
Gravity Forms

Images by: Fikret Tozak, Stephen Phillips

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