Finding and winning new customers drives small business revenue, and capturing relevant information from prospective customers is the first step in the sales process.
While your company may have a highly skilled and talented sales team, it could undoubtedly use help finding your target customers, who tend to use many channels with no easily discernible pattern. To give your sales team that help, turn to technology.
What is lead-capture software?
Lead-capture software is one of many types of software as a service (SaaS) tools that companies use to convert new sales opportunities into customers. This type of tool identifies new prospects by leveraging information that comes from many sources, including customer support agents, the marketing team, and sales reps. The information can also come from social media, events, email marketing campaigns, and website visitors or landing page visitors.
In addition, lead-management tools verify, organize, and classify this information to strategically plan sales tactics and messaging. The sales team then uses the software for lead scoring and lead intelligence in order to decide which leads they should prioritize and address for follow-up.
You can find lead-capture software under other names, including customer relationship management, sales automation, lead management, landing page, lead generation, data extraction, and electronic data capture software.
Top 10 lead-capture software solutions
Let’s look at the top lead-generation tools for small businesses to see what makes them stand out.
JotForm is an easy-to-use, drag-and-drop form builder with thousands of form templates at the ready. There’s a wide range of lead forms for startups and established small businesses. These lead form templates can assist with qualified leads and improve how you classify and organize information about each prospect in your sales pipeline.
ZoomInfo combines a comprehensive database with advanced technology to deliver a real-time, 360-degree view of customers and prospects. Its robust features and multiple integrations — including a wide range of marketing software functions — make it a smart addition to your sales team’s workflow.
This lead-capture solution is designed primarily for people and organizations in the meeting, trade show, conference, and event industries. Aventri offers a lead-retrieval and distribution system designed around specific budget and event parameters to collect information from event attendees and exhibitors.
Its features include business card capture, scanning capability through quick response (QR) codes or near-field communication (NFC), and multiple device operating system integrations that include iOS or Android as well as lead-scanner equipment.
Lusha helps business-to-business (B2B) sales professionals manage their candidates, leads, and contacts. This lead-capture software also caters to small businesses and global enterprises, offering the type of scalability that will grow with your company over time.
WhatConverts is a lead-capture platform made for your business website and web forms. In addition, it can capture leads from phone calls and chats.
The features enable you to track conversions and measure conversion rates, including criteria like the campaign, keyword, landing page, ad, or other marketing source. The 14-day trial gives you the opportunity to assess how the campaign and lead-management tools work for your sales efforts before committing.
NetLine is another lead-capture software solution focused on collecting B2B leads. You can promote your marketing content through its top-rated B2B content syndication lead- generation network. This helps you reach and engage with the company decision-makers you’ve targeted through your sales research.
Landingi is a marketing and lead-management software platform designed to implement multiple types of marketing campaigns, including those focused on landing pages.
Made for all kinds of businesses, including e-commerce companies, the lead-capture system provides tools to assist with campaign design, launch, integration, optimization, and conversion to deliver better quality leads.
The intuitive drag-and-drop editor makes it easy to design engaging landing pages, mobile app pages, and sales documents.
CallRail helps marketers optimize quality inbound leads through a dashboard view of their digital marketing efforts. The platform’s features enable marketing and sales teams to work together on connecting data they receive from phone calls, forms, chat sessions, and more.
9. Octopus CRM
Octopus CRM is an all-in-one LinkedIn marketing automation software solution geared toward small business owners, company marketers, and recruiters who like to collect B2B leads from this professional social media network. Octopus CRM enables users to build a customizable sales funnel on LinkedIn where they can seamlessly convert prospects.
Hushly gives sales and marketing teams multiple tools in one platform, including content engagement, lead conversion, and lead enrichment. It can automate data collection and leverage powerful insights augmented by artificial intelligence. Designed specifically for B2B lead management, Hushly includes tools that enhance customization, enable personalized emails, and help you design an engaging mobile experience.