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How to Prevent Emails from Landing in Gmail's Spam Folder

How to Prevent Emails from Landing in Gmail's Spam Folder

Emails that land in your spam folder are unpredictable. Sometimes they do get in there, sometimes they don't. But, one of the simple tricks to prevent emails from landing in your spam folder is to ensure that you have the email address ( added in your CONTACTS. But what if that doesn't work? Especially in email delivery of alerts coming from a website service, this is kind of common to happen.

With Gmail, you can prevent this from happening by adding EMAIL FILTERS. This will help you to explicitly make a sender, or even with just the use of keywords to put filtered emails to your INBOX.

To do this, start by logging in to your GMAIL account > click the GEAR icon at the top right > then SETTINGS.

gmail spam settings


gmail create a new filter

Now, let's force GMAIL to not mark emails coming from as SPAM. Let's create a filter by setting in the FROM field then proceed by clicking the CREATE FILTER WITH THIS SEARCH link.

create filter with search

Setup your filter upon your discretion but make sure to tick both the NEVER SEND IT TO SPAM and ALSO APPLY FILTER TO MATCHING MESSAGES checkboxes. Click the CREATE FILTER button once you're done.

avoid emails going to spam


Prevent Emails from Landing in Gmail Spam Folder

Related article from GMAIL

This should filter ALL emails coming from to your INBOX and never to your SPAM folder. It may help to add in your filter too.

Send Comment


  • Marie Oreskovich

    We suddenly have several customers saying that email from our Gmail domain email is ending up in their Spam during the last week. Users are using Microsoft O365, and GoDaddy.

    Did something change with our company Gmail Sending that we need to be aware of and address?

  • Niall Flynn

    Post the new Gmail interface this all went pete tong for me. Mails from large clients using proper email servers in spam, but yet all the Nigerian gold scams all top and important now. Somethings changed, this was the only reason I used paid gmail its really gone to the dogs since around Oct 2018.

  • Lindsay

    Unfortunately this tip doesn't work for me - GMAIL is suddenly prefixing my bank emails with "[SUSPECTED SPAM] ". Even doing this "filter" trick AND having the address "noreply@mybank..." listed as a Contact it still is doing it. A right pain!

  • Mekonnen Bekele

    I am very happy if my inbox email is not going to spam

  • Zafar Iqbal

    If we type receiver email address in and create a filter never send to spam then all email receive in will not go to spam .

  • jarek lecher spam

    error my email

  • Gergo

    It works! Sadly you can't set that all gmail account put your e-mails into the "inbox" folder, in place of "spam" folder, but at least our everyday contacts can do something with this. Google would have to fuck all it's security failures. Not just the user interface is inconvenient but it can't specify an innocent mail as "inbox".

  • Cesar Yaipen Passalacqua

    this only works for one client, but it doesn't fix the problem for the entire domain

  • Solomia

    Thanks for this informative article. For those who are interested in this theme i can recmmend to read It is really hepful one

  • chrisa

    Thank you! It worked perfectly. Your instructions are some of the clearest and most comprehensive I've ever seen.

  • linda allen

    You Can Try Various Troubleshoot Methods to recover your mails from spam ,google finds some mails having attachments as suspicious and marked them as spam,you can apply troubleshooting on them ,check here

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