How to write a business vision statement in 8 steps

The vision statement and the mission statement may sound similar. They are both important aspects of business planning, branding, and goal-setting. However, they serve very different purposes.

The mission statement is about your company’s commitment to its existing (or soon-to-exist) relationship with customers. Your vision statement is all about your company’s future dreams. Where the mission statement is actionable, the vision statement is aspirational.

There are lots of resources available online about how to create mission statements, but what about the vision statement? How do you go about creating one for your business?

Achieve your vision

In the words of Jonathan Swift, “Vision is the art of seeing what’s invisible to others.” Once you can articulate your company’s roadmap for the future, you begin to make that dream visible to all of the company’s employees. You can then work together to make that vision a reality.

This article is originally published on Oct 17, 2019, and updated on Jan 16, 2020.
A journalist and digital consultant, John Boitnott has worked for TV, newspapers, radio, and Internet companies for 25 years. He’s written for, Fast Company, NBC, Entrepreneur, USA Today, and Business Insider, among others.

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