I am trying to create a form for our tattoo studio

Is there a way for each artist to have direct contact with their potential client via their own email? In other words, can I set this up so that when they select their artist, that the form is then directly forwarded to them (the artist) ? We have 17 artists, and I am trying to let them use this all at once without burdening the counter staff to have to forward all the emails....

Yes, it's possible. You can create a condition that if artist X is selected, it will send an email to the artist's email address.

Here's how to create a conditional email https://www.jotform.com/help/167-how-to-send-email-based-on-users-answer.

Let us know if you need further help.