The 10 best real estate software solutions for 2022

Both large and small real estate agencies face new challenges. 

Real estate apps like Zillow and Redfin empower buyers and sellers while offering vastly reduced commissions or commission-free transactions for agencies. That puts pressure on those in the real estate industry to deliver an exceptional service experience to continue drawing prospective buyers and sellers. 

Although providing a personal touch is important, today’s real estate agents can also turn to real estate software for everything from lead generation and marketing campaigns to customer relationship management and transaction management. These tools can help you work smarter, communicate more effectively, and streamline your workflow.

If you’re evaluating software to add to your real estate business, it’s important to consider certain factors, including scalability, pricing, features, functionality, ease of use, integration capability with existing software, tech support, and upgrades. 

Here’s a list of the best real estate software solutions to help Realtors and brokerages of all sizes become top producers.  

1. BoldLeads

This lead generation tool helps real estate professionals create and convert more leads, including both buyers and sellers. Features include tested landing page templates and an integrated CRM system that works with many other well-known real estate CRMs for effective lead management. BoldLeads also offers email automation and text message follow-ups.

2. Cloud Attract

Cloud Attract is a landing page creation tool that’s part of the Cloud Agent Suite. You can use it to develop attractive landing pages for buyers and sellers, and collect new leads to generate more business. This tool offers real estate professionals extensive customization features for more targeted lead capture.  

3. Jotform

Jotform allows real estate agents to collect information through form templates and keep a database of important information for follow-up, lead nurturing, transactions, and more. You can easily format the customizable real estate form templates to match the type of property you’re selling and collect all relevant buyer information. 

4. Structurely

Structurely uses artificial intelligence (AI) to save real estate agents and other small businesses time when qualifying leads. 

Structurely uses a chatbot that works in real time with your website and Facebook Messenger. The chatbot tool can do the time-consuming work for you, including asking questions and scheduling appointments. The mobile app also lets you use this tool when you’re on the go. 

5. AreaPulse

AreaPulse is an automated real estate data-collection tool that helps you quickly gather local market data and create reports to share with your buyers and sellers. 

As one of many important software solutions for real estate brokers, AreaPulse gives you visually attractive, easy-to-read real estate research reports to help make better decisions about pricing a home or negotiating a sales transaction. You can also share these reports at your open house to build credibility with potential clients. 

6. Propertybase

Propertybase provides real estate brokerages with an all-in-one project management platform. It’s packed with features, including a comprehensive contact management and lead nurturing system that’s similar to Salesforce in its design. In terms of real estate marketing, it offers tools for lead segmentation, email campaigns, and real estate website development. 

7. ShowingTime

ShowingTime keeps you organized so you can effectively oversee multiple open houses and listings. Its features make it easy to stay on top of scheduling, lockbox codes, property photos, and feedback. 

Rather than relying on clunky, back-office tools, you can upgrade to a digital process that even allows you to send listing reports directly within the software to team members and clients. It also integrates with lockbox software like Supra eKEY and SentriLock. 

8. Showcase IDX

Showcase IDX essentially turns your real estate website into an internet data exchange (IDX) website by offering a streamlined listing tool plug-in, so prospects can easily search listings and an accompanying map. IDX tools include polygon view (to limit a search to a specific map area), property saves, and Google Maps, along with lead customization functionality. 

9. Zumper

Zumper is made for those real estate brokerages that also do property management.  This real estate software gives you an attractive way to format your rental listings. Its features include credit report and rental application processing, contact information collection, and e-signatures. 

10. Wise Agent

Wise Agent serves as an effective email and marketing automation tool for real estate professionals to nurture leads. It includes numerous premade email campaigns for follow-ups with new and past clients, new lead nurturing campaigns, drip campaigns, social media lead enhancements, and other real estate marketing tactics. 

With Wise Agent, you can automate nearly every aspect of your real estate lead program. 

Selecting the best real estate software solutions  

Some of these real estate tools are stand-alone applications, and others are all-in-one platforms. However, they all provide effective ways to improve your lead, conversion, and close rates. Before you make a final decision, be sure to consider your team members’ preferences, the number of people on your team, and the current technology you’re using when you compare these real estate software solutions. 

This article is originally published on Nov 10, 2021, and updated on Dec 28, 2021.
AUTHOR
A journalist and digital consultant, John Boitnott has worked for TV, newspapers, radio, and Internet companies for 25 years. He’s written for Inc.com, Fast Company, NBC, Entrepreneur, USA Today, and Business Insider, among others.

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