Which Email Marketing Service is Right for You in 2016?

There’s an ocean full of email marketing services to choose from out there, so it’s OK to feel a little overwhelmed by the choices. Still, it’s an important — and sometimes expensive — decision, so finding the right one is an absolute must.

So, we’ve decided make some sense of it for you. Read our guide below to see which email marketing service is the best for your business.

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VerticalResponse is salivatingly attractive for non-profit organizations because of a generous non-profit discount. If your non-profit sends fewer than 10,000 emails per month, VerticalResponse is completely free. For high-volume email senders, the company offers a 15 percent discount on monthly plans.

Best for: Non-profit organizations

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Constant Contact

One thing that really stands out about Constant Contact is their support. Customers have access to live chat, email, or phone support (during business hours) to solve issues they’re having. And it’s all included in the company’s base-level offering, which starts at $20/month.

Best for: Customer support

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The consensus is that GetResponse is one of the best, if not the best, overall email marketing service on the market. One great feature of GetResponse is the ability to create autoresponder emails so that your customers receive pre-determined emails after signing up to the list. It also gives you the option to create stunning landing pages to help capture subscribers.

Best for: Aesthetics

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Mad Mimi

For the price sensitive email marketer, Mad Mimi is your best bet. They offer a robust free plan, and their pricing starts at just $10/month. Mad Mimi is really more about design simplicity than providing template options. And for the price you still get pretty great features, like social icons, automatic drip campaigns, and reporting.

Best for: Value seekers

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Mailchimp is a great all around option for small companies with limited budgets. It’s basic, but completely free to use for up to 2,000 subscribers and 12,000 emails per month. Set up and email designing is also really easy; you can be up and running with a professional-looking email in just a few minutes.

Best for: Email marketing beginners

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Through the AWeber blog, webinar series, and video guides, customers can learn the most about email marketing from their education resources. The company offers a helpful webinar nearly every day, covering topics like key metrics, setting up your account, and helpful tips. The email service itself is also very good, featuring terrific reports and an affordable price.

Best for: Customer education

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Without question, the greatest selling point for iContact is that you get paired with a strategic advisor who works alongside your business to help create calculated, effective emails. It only comes with the Premier pricing option, so larger organizations can get customized help and guidance.

Best for: Big companies

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Campaign Monitor

The Inbox Preview tool in Campaign Monitor is a really fantastic feature that shows what your email looks like in over 20 different email services, like Outlook, Gmail, and Hotmail. It’s also really easy to use, featuring a drag-and-drop email creator and a slew of mobile-ready email templates.

Best for: Mobile readiness

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Omnisend is great for ecommerce businesses that use an omnichannel approach. Its in-depth integration with popular ecommerce platforms (WooCommerce, Magento, Shopify, BigCommerce) means you can collect valuable data about your customers’ shopping behavior to use it for better personalization and segmentation without custom development.

Best for: Ecommerce

Email marketing has improved so much over the past 10 years that anyone can affordably communicate with their customers at very little cost or effort. You can use Jotform to collect contacts for any one of these services. For more information about that, visit our Email Integrations.

Do you use any of the services listed above? What do you like about them? Let us know below!

Chad is a former VP of Marketing and Communications at Jotform. He’s also a frequent contributor to various tech and business publications, and an absolute wizard with a Vitamix. He holds a master’s degree in communication and resides with his wife and cats in Oakland, California.

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