Top 10 email marketing automation tools for small businesses

Email marketing is an essential element of running a small business, but it also requires a lot of time. The right email automation tools will not only save you time, but they can also make your marketing more effective overall. That increases open rates and allows you to easily segment your audience, so your customers get the information that most interests them.

Investing in email marketing automation tools can pay off in multiple ways. These tools can automate many of the repetitive processes involved with email marketing, leaving you and your staff to focus on the bigger-picture items — like your overall marketing strategy.

1. Jotform

You can use Jotform to support your email marketing in multiple ways. Jotform’s form templates include options like an email signup form, a blog newsletter signup form, an email list form, and an opt-in form. These forms can automate your information collection, supporting the top of your email marketing funnel.

Jotform also offers an array of table templates, including an email marketing calendar, an email signup sheet, an email list, and an email subscription list template. You can use these templates as databases to manage your email lists and email marketing efforts. Having all of your information in one place makes it easy to track and monitor the effectiveness of your marketing efforts.

2. HubSpot

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HubSpot is full of valuable email marketing tools that let you create and customize your marketing emails without any need for a designer. You can use this tool to boost your open and click-through rates, and you can easily send automated, customized emails to each recipient when they take certain actions.

With HubSpot, it’s easy to create email campaigns, thanks to its wide selection of email templates and its drag-and-drop editor.

3. Mailchimp

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Mailchimp features many tools that help you market your business like a pro. Its Creative Assistant uses AI technology to create custom designs. You can also use the many templates available.

It’s easy to automate your email marketing based on customer actions, making your emails highly relevant and personalized to your customers. Mailchimp even lets you sync your online store data, so you’ll get pre-built customer segments for easier email segmentation.

4. Salesforce

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Salesforce offers a wide selection of small business solutions, but this customer relationship management (CRM) platform also helps you get to know your customers for more effective email marketing.

You can use the CRM data to better connect with and engage your customers, and Salesforce offers real-time insights, so you’re always working with the latest data. You can power your emails with AI technology for more personalized communications and increased effectiveness.

5. ActiveCampaign

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ActiveCampaign is a customer experience automation platform that helps you create top-quality experiences. Suitable for e-commerce, B2C, and B2B companies, it supports all sorts of email marketing, including broadcast emails, triggered emails, targeted emails, and more.

The drag-and-drop designer is easy to use, and the segmentation feature uses customer data so you can target specific groups with the messaging that’s most effective for them.

6. Constant Contact

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With Constant Contact, you can drive sales by keeping your subscribers engaged with relevant, timely emails. Options like automatic welcome emails to new subscribers, triggered emails, and the ability to resend emails to non-openers can help you build your email lists.

You can even upload contact lists from Excel, Outlook, or Salesforce, then easily add new contacts as you gain them, giving you a centralized, user-friendly way to manage your list.

7. GetResponse

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GetResponse is a powerful marketing tool that includes plenty of email automation features. It supports email newsletters, autoresponders, automated emails, transactional emails, and more. Intuitive design tools make it easy to build an email, and the platform’s 99 percent deliverability means you’ll see better results from your marketing efforts.

8. Drip

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Drip is an automation platform that can help you to grow your audience and automate campaigns to increase revenue. Drip’s workflow builder allows you to easily create campaigns, while split testing can help you determine which strategies result in the most revenue, clicks, and opens.

With the ability to send emails that are based on triggers, you can provide the right messaging at every stage of the customer journey.

9. Pardot

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Pardot is a marketing automation solution that helps with everything from lead generation to email campaigns. Its intuitive email builder can help you create visually appealing and effective emails, while automated engagements nurture leads and feature integrated testing and reporting.

A/B testing helps you identify what works, and automatic segmentation makes it easier to target your email marketing campaigns.

10. Omnisend

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Omnisend is an email marketing and SMS platform that can help drive revenue growth. Emails with pre-built automations can help improve sales, while segmentation can lead to higher conversions. It’s easy to get your first automations up and running in just 30 minutes, so you can start seeing the effects of this marketing automation platform right away.

Making the most of email marketing

Many of these tools offer free plans or low-cost subscriptions. With the tool that’s right for your small business, you can make the most of your email marketing budget and your time, maximizing your reach and the effectiveness of your emails.

A journalist and digital consultant, John Boitnott has worked for TV, newspapers, radio, and Internet companies for 25 years. He’s written for, Fast Company, NBC, Entrepreneur, USA Today, and Business Insider, among others.

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