6 easy steps to choosing the best B2C CRM software

At the end of the day, B2C (business-to-consumer) marketing is all about customer loyalty. It comes down to enticing customers to purchase from you that first time, then nurturing your relationship with them. 

Research shows that focusing on customer retention pays better returns than making the same investment in acquiring new customers. That’s why every B2C business, no matter how small, needs a B2C CRM (customer relationship management) tool.

This article is originally published on Sep 24, 2019, and updated on Jan 17, 2020.
Marketing expert. In love with Apple products. Avid biker.

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