The secrets of CRMs revealed: Conquering CRM challenges and optimizing their value

A customer relationship management (CRM) tool can amplify your business and interactions with customers. But how do you know if your company is ready to take the leap? And if you already have a CRM, how do you know you’re getting maximum value from your investment? 

In this webinar, Forbes small business columnist Gene Marks sits down with Zoho CRM‘s Prashanth Veeravalli Krishnaswami to share thoughts about the current state of CRM and dive into everything you need to know about how to evaluate and boost your CRM’s value. They discuss

  • Why so many businesses struggle with CRMs and how to overcome those challenges
  • How to calculate the ROI of your CRM investment
  • What to expect from the future of CRM tools
  • And more!

Watch the session here!

About the panelists 

Gene Marks owns and operates the Marks Group PC, providing technology and consulting services to small and medium-sized businesses. He’s always up to date with small business trends, including email marketing. In his free time, Gene contributes to The Washington Post, Forbes, Inc., Entrepreneur, and HuffPost. 

Prashanth Veeravalli Krishnaswami is a CX and marketing leader from Chennai, India. He’s currently the head of market strategy and thought leadership for CX products at Zoho. Zoho is a suite of over 50 integrated business software products covering marketing, sales, service, finance, HR, IT, and more. Check out Zoho.com to learn more.

This article is originally published on Nov 26, 2021, and updated on Dec 16, 2021.
AUTHOR
Morgan is the webinar manager at Jotform. She is passionate about helping people do their best work and has spent many years crafting sessions that educate users on how to make the most of a product. Outside of Jotform she tries to explore as much of the world as possible, makes lots of cakes, and goes wine tasting whenever she can. You can reach Morgan through her contact form.

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