Businesses of all sizes are increasingly relying on marketing automation to align their sales and marketing efforts. “Marketing automation forces teams into consistency,” says Andrea Lechner-Becker, chief marketing officer at Shift Paradigm.
With these tools, companies can more efficiently and effectively move customers through their journeys, leading to more sales. All-in-one marketing software tools automate elements of sales and marketing to improve lead generation, increase the flow of customer acquisition, and nurture leads to improve customer retention and conversion rates, explains Chris Christoff, partner at Awesome Motive, Inc.
One of the most popular sales and marketing automation tools is EngageBay, but it certainly isn’t the only one on the market. Here are some EngageBay alternatives that might meet your needs and help you grow your business.
Jotform’s online forms and integrations make it a solid marketing and customer relationship management (CRM) automation tool for any size business. With Jotform, you can automate list building with contact form templates, incorporate forms into customized email campaigns through email marketing platform integrations, and connect your lead generation form to your customer relationship management (CRM) platform through integrations.
Jotform’s sales tracking app template bundles multiple forms to enhance the performance of your CRM system. With it, anyone can create new forms that integrate with your CRM to create seamless workflows for generating and nurturing leads. And since it’s a mobile application, you can track sales from any device, whether you’re working in the office or on the road.
The most basic paid plan is $39 per month for 25 forms, but there’s also a free plan that includes all Jotform features and five forms.
Another EngageBay alternative, ActiveCampaign is also suitable for any size business. It combines the power of marketing automation and CRM automation to help you turn more leads into customers.
With this all-in-one, easy-to-use tool, you can create integrated marketing campaigns, send email newsletters, build landing pages, communicate directly with website visitors, and manage customers through the sales funnel. By centralizing all of these functions and the resulting data, ActiveCampaign gives you a holistic view of sales and marketing performance so you can optimize customer conversions.
ActiveCampaign offers four plans with prices that vary based on your number of contacts, starting with a Lite plan that costs $15 per month (billed monthly) for up to 500 customers.
While not as comprehensive as the other tools we’ve looked at, GetResponse is an affordable and user-friendly EngageBay alternative. This inbound marketing automation solution helps you automate your marketing to increase sales.
GetResponse is specifically aimed at e-commerce companies, and it has capabilities such as email marketing, live chat, landing page creation, list segmentation, web push notifications, sales funnels, and workflow creation. It also integrates with over 100 different platforms to enhance the power of your tech stack.
GetResponse has five paid plans that start at $19 per month (billed monthly), but there’s also a free plan for businesses with up to 500 contacts.
Keap is a user-friendly, all-in-one CRM and sales and marketing automation tool designed with small businesses in mind. With Keap, you can automate email and text messaging campaigns, create landing pages, track customers through the sales pipeline, and even book appointments with customers. The tool integrates with over 2,500 applications through Zapier to help unify processes across all areas of your business.
Keap has three different pricing plans starting at $169 per month for 1,500 contacts. All plans come with a 14-day free trial.
SharpSpring is an EngageBay alternative that helps any size business optimize lead generation and sales. With SharpSpring, you can manage social media, publish blogs, create landing pages, track visitors to your website, create and automate email campaigns, score leads, build forms, and more. It also integrates with over 100 different platforms, giving you flexibility with your tech stack.
It’s a more expensive tool, with the base plan for at least 1,000 contacts starting at $449 per month with an annual contract.
Insightly is an intuitive platform that offers CRM and marketing automation tools so you can fuse these functions to optimize the acquisition and conversion of leads. Its data capture and analytics capabilities centralize key customer data, and its segmentation, email, and forms capabilities help you build personalized marketing campaigns. The end result is more business for your company.
Insightly also has an integration builder tool that allows you to build integrations and workflows between it and other applications.
The difference with Insightly is that it prices each tool separately, so you can customize the platform to suit your needs. The CRM tool starts at $29 per month (billed annually), and the marketing automation tool starts at $299 per month (again, billed annually).
The key to choosing a marketing automation tool that works best for you is finding the balance between what you need and what you can afford. Digital marketing consultant Shane Barker recommends comparing these key criteria when shopping for a new tech platform: features, price, scalability, ease of use, integrations, support, and reviews. These factors will help you narrow down the choices to the one that will best help your company grow.