Top 9 Nutshell CRM alternatives for 2024

No two businesses are alike. Every business has its own culture and values. Each has different priorities, processes, and practices — and different needs.

Nutshell markets itself as a perfect customer relationship management (CRM) system for every type of business, but that can’t always be the case. “Everyone” is a big audience to cover.

Your organization probably isn’t a cookie-cutter business, so you won’t have cookie-cutter software needs either. With that in mind, here are a number of alternatives to Nutshell to consider.

1. Nimble

Image of Nimble

Many CRM systems are focused solely on being a sales tool. They’re all about turning website visitors into customers. But there’s more to customer relationships than just selling them more stuff.

Nimble is a tool built to help your whole team build relationships with your clients and customers.

It also ties in tightly with Microsoft Office. That makes it a good choice for businesses that use the Microsoft collection of tools and services.

2. Pipedrive

Image of Pipedrive CRM

Pipedrive goes in the opposite direction from Nimble. It’s a CRM built by salespeople, for salespeople.

Pipedrive is built around sales pipelines. It’s customizable and flexible to match your business.

And it’s popular for being easy to use. That means you won’t have to waste a lot of resources teaching your sales and marketing teams how to use yet another piece of high-tech software.

3. Jotform

Communication with your customers is vital to most businesses. Jotform provides a suite of business tools that helps you automate that communication.

Jotform Forms helps you add new customers to your records when, for example, they fill out a contact form. You can then manage and analyze that client data in Jotform Tables. And you can use Jotform Apps to create no-code apps to bundle together all Jotform’s tools in one place.

On top of all that, Jotform is highly customizable, so it can grow with your company.

4. Zendesk Sell

Image of Zendesk Sell

Zendesk is one of the most popular customer service solutions for businesses of every size. It’s been around for 15 years, and in that time, it’s built quite a reputation.

In addition to other products, they also offer Zendesk Sell, a CRM system built around sales. So if you’re already a fan of Zendesk, Sell is a logical choice. It’s built as a separate piece of software, but it does integrate with other Zendesk offerings.

5. Zoho CRM

Image of Zoho CRM

Zoho is a unique company in a number of ways. They offer a kitchen-sink suite of business tools that predates Google. They have over 40 apps to help you manage all aspects of your business.

One of their main offerings consists of several apps built for CRM.

Zoho is also famous for its pricing. They offer a generous free tier and have reasonable prices for their paid tiers.

6. Streak CRM

Image of Streak CRM

Many businesses use Google tools to tackle as many tasks as they possibly can. Streak lets you maximize your use of Google by serving as a CRM system that works from within Gmail. 

If your team does most of their communication through Gmail, Streak could be your best bet.

7. Mautic

Image of Mautic

Mautic is an open-source marketing automation project used by 200,000 organizations. It’s built on PHP, which may not be the shiniest new programming language, but it’s still very popular, especially among WordPress developers.

Anyone can download Mautic’s source code and run it locally. You can contribute to the core project if you find it’s important enough to your business. And if your team has the right skills, you can tweak and modify it to suit your exact needs.

8. Corteza

Image of Corteza

Corteza is another open-source project. However, where Mautic focuses more on marketing, Corteza focuses specifically on CRM. Corteza claims they offer an enterprise-grade CRM suite.

Corteza also prefers more modern languages and frameworks like Go, Typescript, and Vue.

You can download Corteza and run it locally like you can with Mautic, but the company that built Corteza, Planet Crust, also offers hosting.

9. Salesforce

Image of Salesforce

Salesforce is probably the biggest fish in the CRM pond. It only appears last in this list because everybody who isn’t living under a rock knows about it.

It’s a huge company that can help other huge companies. It has many offerings, and you really can’t go wrong with their products.

But Salesforce is very enterprise-focused. For small and even some medium-sized businesses, it might be way more than you need.

Lee Nathan is a personal development and productivity technology writer. He can be found at

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