If you want to get people interested in — and excited about — whatever it is that you’re offering, a landing page is a crucial part of your marketing strategy. Landing pages strike a balance between sharing the basics about your company, product, service, or offering, and enticing the visitor to take action to learn more.
But how much do they really matter in terms of your entire strategy? What are the most significant things to include in your landing pages? How can you enhance them to draw attention to what you’re trying to highlight?
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In “How to maximize your landing page to convert more leads,” we partnered with marketing wizard Nicholas Scalice to learn from his expertise on the topic of landing pages.
This webinar has two components: first, Nicholas shares everything you need to know to build a compelling site that drives leads and conversions. After that, Nicholas performs a landing page audit, providing live feedback to a session attendee.
Watch below for both the live audit and a primer covering
- What a landing page is, including some outstanding examples
- Which elements are most important to your landing page
- How to optimize your landing page for conversion
Bio: Nicholas is a growth marketing consultant and the founder of GrowthMarketer. He helps businesses turn their funnels into lead generation and sales machines, using conversion optimization and marketing automation. He’s also the host of a top-ranked marketing podcast and newsletter.