9 best Zapier alternatives to automate your workflow

Zapier is the king of connecting business applications. It’s easy to use, and year after year the company adds more helpful workflows that enable organizations to automate otherwise tedious tasks. Zapier offers more than 1,500 integrations, so if you can’t find your technology stack listed in their app directory, it might be time to switch up the apps your company uses.

But even though they’re the most popular, Zapier isn’t the only show in town when it comes to automation services.

There’s a significant selection of automation software that connects the business tools you rely on every day. Each has its own unique benefit, and we’re here to help break it down.

Pro Tip
Jotform is compatible with many tools through integrations. See all the integrations that Jotform offers!

Below are eight alternatives to Zapier that can automate manual tasks

1. Automate.io

Automate.io is functionally the same as Zapier, but they claim to offer three times as many automated tasks — and that’s no small feat. Just because two services are connected to each other doesn’t mean they’re connected in a way that best serves your organization. Having more automated tasks to choose from means you’re more likely to get a task that improves your workflow.

Automate.io offers multi-app, multistep integrations on a free plan, as well as lightning fast integration speeds, simple drag-and-drop setup, and conditional logic.


The beauty of IFTTT (If This Then That) is that the apps that connect with it bear the cost, not the consumers who use it. So if you’re looking for an affordable Zapier alternative option, look no further; IFTTT is completely free.

Unlike the other companies on this list, IFTTT isn’t designed specifically for B2B SaaS apps. It’s made for everyone and everything from music lists to social media accounts to connected devices. If you want your team to get notified on a Slack channel whenever an astronaut launches into space, you can with IFTTT.

3. Make (Formerly Integromat)

More technical users of Make can really dig into some advanced workflows, which makes it a great option for the technically minded.

Fans of Integromat also note the beautiful interface and cost effectiveness. Integromat’s basic paid plan only costs $9 per month, which is less than half of Zapier’s baseline subscription.

Sort of awkwardly, you can even connect your Integromat account to (checks notes) Zapier.

4. Microsoft Flow

The primary benefit of using Microsoft Flow is the seamless experience connecting apps to other Microsoft services. It significantly improves automation for OneDrive, Excel, Sharepoint, Teams, and Outlook.

But it’s not limited to the Microsoft suite. Microsoft lets users automate hundreds of tasks between connected apps, including creating documents in WebMerge, sending files to cloud storage software like Box, and sending invoices using Freshbooks.

5. Outfunnel

Outfunnel is a Zapier alternative for sales-marketing tools integrations. You can use it to integrate your CRM with marketing tools like Mailchimp and ActiveCampaign, as well as various web forms tools.

The primary benefit is that you can easily keep sales and marketing contact lists in sync, and share marketing engagement data with sales automatically, so they can sell smarter. While Outfunnel’s list of offered integrations is minuscule compared to Zapier, it’s a great alternative if you just need to connect sales and marketing apps.

6. Tray.io

Without question, Tray.io’s primary benefit is its Universal Connector. This feature allows you to connect apps that aren’t even listed in their app library. For companies using more obscure web services that aren’t commonly connected with any of the services in this post, Tray is a no-brainer.

The entire platform is built on the idea of flexibility. Even their pricing structure is flexible based on how you’d like to build your account.

7. Workato

If there was an award for the automation app best suited for Enterprise, Workato would win it. The company’s goal is to streamline automation across an entire organization, not just the individual user. It offers a robust list of connected services, including ADP Workforce Now, SAP, NetSuite, Asana, and Dropbox.

8. LeadsBridge

LeadsBridge provides a good option if you’re looking for a solution focused on marketing integrations. Whether you want to synchronize your lead generation ads with your CRM or automate audience management and full-funnel tracking to improve advertising campaigns, LeadsBridge offers a solution for this. They also connect with over 370 tools to provide an easy way to scale your campaigns with connections that serve a wide variety of industries.

9. Direct integrations

As an online form service, Jotform knows direct integrations well. Information that gets sent as a work request, sales lead, event registration, or email list signup through a form needs to go somewhere. That’s where direct integrations with CRMs, email marketing services, cloud storage software, and project management apps have been so important.

Image of Jotform Integrations

Using software with direct integrations instead of relying on third-party connector services means your integration will be more functional and less expensive. And if you have a support question, you can direct it to the teams that actually built the integration.

Automation saves time and reduces tedium, no matter the industry or use case. But it’s important to find a system for integrations that works for you. Zapier is a market leader for a reason, but it’s always good to know what choices are available to you.

Do you use Zapier or any of the alternatives listed above? Let us know your experience in the comments.

This article is originally published on Jul 31, 2019, and updated on Jan 19, 2023.
Chad is VP of Marketing and Communications at Jotform. He’s also a frequent contributor to various tech and business publications, and an absolute wizard with a Vitamix. He holds a master’s degree in communication and resides with his wife and cats in Oakland, California. You can reach Chad through his contact form.

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