10 of the best Zapier alternatives to automate your workflow

Zapier is the king of connecting business applications. It’s easy to use, and year after year the company adds more helpful workflows that enable organizations to automate otherwise tedious tasks. Zapier offers more than 5,000 app integrations, so if you can’t find your technology stack listed in their app directory, it might be time to switch up the apps your company uses.

But even though they’re the most popular, Zapier isn’t the only show in town when it comes to automation services.

There’s a significant selection of automation software that connects the business tools you rely on every day. Each has its own unique benefit, and we’re here to help break it down.

What is Zapier?

Before we dive into alternatives, let’s clarify what Zapier does. Zapier is a no-code automation tool that allows you to integrate your frequently used apps and web services to build better workflows. 

In the Zapier interface, you can create commands called Zaps, which consist of a trigger and a resulting action or set of actions. When your Zap is on, it will automatically complete its action every time the trigger takes place — resulting in a seamless, automated workflow.

But Zapier isn’t the only platform that offers user-friendly integration services. Read on to learn about some options and how Zapier stacks up against the competition.

10 alternatives to Zapier to automate manual tasks

1. Integrately

Integrately is a no-code, one-click automation software that allows users to integrate multiple apps and tools to automate processes. The platform supports both simple and complex workflows in everything from SMS and email marketing to live chat to accounting. 

The biggest benefit of Integrately is its robust set of ready-made automations that users can adopt to set up their flows in literally one click. You can also share your automations with colleagues or clients seamlessly.

Keep in mind that while Integrately is priced similarly to Zapier (starting at $19.99 per month after its free plan), it’s also less technically advanced than some of its competitors and therefore may not support complex automation flows.

2. IFTTT

The beauty of IFTTT (If This Then That) is that the apps that connect with it bear the cost, not the consumers who use it. So if you’re looking for an affordable Zapier alternative option, look no further; IFTTT offers a free plan, a Pro plan at $2.50 a month, and Pro+ plan at $5 a month.

Unlike the other companies on this list, IFTTT isn’t designed specifically for B2B SaaS apps. It’s made for everyone and everything, from music lists to social media accounts to connected devices. If you want your team to get notified on a Slack channel whenever an astronaut launches into space, you can do that with IFTTT.

Some pros of the platform include that it provides a fluent user experience, can be set up quickly, and is decently lightweight. However, IFTTT may not be the best platform for complex use cases like building highly customized, multistep workflows.

3. Make

More technical users can use Make (formerly Integromat) to really dig into advanced workflows, which makes it a great option for the people who need a robust automation platform. Sort of awkwardly, you can even connect your Make account to (checks notes) Zapier.

Fans of Make also note the beautiful interface and cost effectiveness. While Make offers a free plan, its Core plan only costs $9 per month, which is less than half of Zapier’s baseline subscription. It also offers options for Pro, Teams, and Enterprise plans. 

Make offers a rich library of the most popular apps and provides an intuitive, drag-and-drop builder and advanced customization options. On the flip side, some reviewers report that it doesn’t offer much documentation on troubleshooting errors and other instructions.

4. Microsoft Power Automate

The primary benefit of using Microsoft Power Automate (formerly Microsoft Flow) is the seamless experience connecting apps to other Microsoft services. It significantly improves automation for OneDrive, Excel, SharePoint, Teams, and Outlook.

But it’s not limited to the Microsoft suite. Microsoft lets users automate hundreds of tasks between connected apps, including creating documents in WebMerge, sending files to cloud storage software like Box, and sending invoices using Freshbooks.

Power Automate receives rave reviews for its alerts and approvals capabilities, large catalog of add-ons, and configurable workflows. However, some reviewers say the platform isn’t always the most user-friendly and may require some extra time to learn in the beginning.

Microsoft offers both subscription plans and pay-as-you-go plans for Power Automate. The basic per-user subscription plan starts at $15 per month.

5. Outfunnel

Outfunnel is a Zapier alternative for sales-marketing tools integrations. You can use it to integrate your CRM with marketing tools like Mailchimp and ActiveCampaign, as well as various web forms tools.

The primary benefit is that you can easily keep sales and marketing contact lists in sync, and share marketing engagement data with sales automatically, so they can sell smarter. While the main con of Outfunnel is that its list of offered integrations is minuscule compared to Zapier, it’s a great alternative if you just need to connect sales and marketing apps.

Outfunnel offers Basic, Professional, and Scale plans; the Basic plan starts at $59 per month.

6. SureTriggers

SureTriggers is an automation platform that automates repetitive operations to help you save time and money. Like Zapier, it offers over 100 apps and services integrated in the platform, allowing you to automate operations throughout your entire process. Moreover, it has deep integrations with popular WordPress plug-ins and themes. 

SureTriggers is simple to use and does not require any coding knowledge. The visual workflow builder allows you to create unique automations and share your data from one application to the other with ease. SureTriggers also offers many useful features, such as paths, formatter, delay and others. 

SureTriggers offers a free plan as well as paid Pro and Agency plans starting at $99 per year.

7. Tray.io

Without question, Tray.io’s primary benefit is its Universal Connector. This feature allows you to connect apps that aren’t even listed in their app library. For companies using more obscure web services that aren’t commonly connected with any of the services in this post, Tray.io is a no-brainer. However, some users report that it can be time-consuming to build custom integrations outside of the standard “out of the box” connectors Tray.io offers. 

The entire platform is built on the idea of flexibility. Even its pricing structure is flexible, allowing you to customize your account to your needs. It offers a free trial, but you’ll need to contact the sales team for more pricing details.

8. Workato

If there was an award for the automation app best suited for Enterprise, Workato would win it. The company’s goal is to streamline automation across an entire organization, not just the individual user. It offers a robust list of connected services, including ADP Workforce Now, SAP, NetSuite, Asana, and Dropbox, and its customer support team receives high marks from reviewers.

On the other hand, some users report a steep learning curve for the product and a need for better documentation.

Workato requires that you purchase a base workspace to get started, then you can purchase additional add-ons as needed. Contact its sales team for a demo and pricing information.

9. LeadsBridge

LeadsBridge provides a good option if you’re looking for a solution focused on marketing integrations. Whether you want to synchronize your lead generation ads with your CRM or automate audience management and full-funnel tracking to improve advertising campaigns, LeadsBridge offers a solution. It also connects with over 380 tools to provide an easy way to scale your campaigns with connections that serve a wide variety of industries.

However, keep in mind that LeadsBridge is focused on marketing-focused integrations, and it isn’t the best option if you need an automation solution that does it all.

LeadsBridge offers Free, Starter, Pro, and Business plans, with the Starter plan priced at $22 per month, billed annually.

10. Direct integrations

As an online form service, Jotform knows direct integrations well. Information that gets sent as a work request, sales lead, event registration, or email list signup through a form needs to go somewhere. That’s where direct integrations with CRMs, email marketing services, cloud storage software, and project management apps are so important.

Using software with direct integrations instead of relying on third-party connector services means your integration will be more functional and less expensive. And if you have a support question, you can direct it to the teams that actually built the integration.

Which automation tool is right for you?

Automation saves time and cuts down on tedious busywork, no matter the industry or use case. But it’s important to find a system for integrations that works for you. Zapier is a market leader for a reason, but it’s always good to know what choices are available to you. 

Here’s a simple chart, based on information from software review sites G2 and GetApp, to help you quickly compare each tool.

Do you use Zapier or any of the alternatives listed above? Let us know your experience in the comments.