How No-Code Allows Your Business to Evolve

You weren’t alive back then, but there was a time when you couldn’t buy pre-made packages of pancakes.

In fact, the country’s first ready-mix pancake product debuted back in 1889 in Missouri. But before then, you’d have to make them from scratch. Not such a bad deal if you have plenty of time to spare and can find your way around a kitchen.

But throw in a pack of hungry kids and a pandemic, and you’re probably less likely to want to start measuring out all those ingredients.

Luckily for us, those ready-mix pancakes exist today and they’re delicious to boot.

How has something so seemingly mundane made such a big dent, you might ask?

For one, it gives us a priceless commodity: time.

And if you’re a parent, like me, it also gives you sanity. Kids begging for pancakes at 5am when you’re still bleary-eyed? No problem, stir up a bowl, pour in the batter, flip it, and voilà. No more endless measuring cups and dirty dishes (hey, no judgment from my end if that’s your thing).

My point is. Progress comes down to making people’s lives easier.

And as CEO to my company Jotform for the past 15 years, that’s what I’m all about. We’ve spent well over a decade designing no-code products because we want to be on the side of history that gives people more opportunity; that gives them more of that valuable commodity we all seek.

Why The Rise of No-Code Matters to Entrepreneurs

Even as it’s been around for years, no-code is making its way into the mainstream and what that means for business leaders is that it’s the perfect chance to start moving away from complicated systems. Today, no-code products like Webflow, Zapier, and Sheet2Site are making it easier than ever before for teams to feel empowered to build things on the internet.

In my time at Jotform, I’ve personally seen how designing no-code products have improved the lives of our customers. But I’ve also been witness to a radical shift in the way we work as well. There’s no doubt in my mind that we’ve been shaped and defined by these streamlined processes.

So, believe me when I tell you: finding no-code software solutions will do more for your entire organization than you can imagine.

For example, you’ll free up time and save on resources because you won’t need seasoned engineers or project managers to perform simple tasks. Instead, your developers will be able to spend precious hours using their talents on other more valuable work that will help scale your business.

Here are 4 other added benefits of leaning into the no-code movement:

1. You’ll create a more agile workflow

Solving hassles is probably one of my favorite advantages (as seen in my pancake metaphor above). When someone asks me why I’m so invested in creating no-code products, my response is always “because it makes people’s lives easier.”

Ultimately, no-code should not only make your organization more efficient, but also more agile. In his article for, Greg Satell notes that “rather than merely integrating software development into the rest of the enterprise, [no-code platforms] are making it possible for the rest of the enterprise to integrate itself into software development.”

We recently released our new tool, Jotform Tables, with this guiding vision in mind — so teams with zero developer skills can have access to more seamless collaboration. It’s a powerful all-in-one workspace that allows you to streamline your workflow by collecting data quickly and easily.

So, less headaches, and more productivity all around.

2. Improve quality

When you automate processes, your team no longer needs to rely on others for complicated IT knowledge. They aren’t scrambling to figure out technological pitfalls. This means, no-code makes so that they solve problems faster for your customers. They can also provide faster feedback and share results immediately with other team-members.

In that same article for, former senior director of solution architecture at Mendix, Marshall Worster, explains that “A big part of the benefit to no-code or low-code platforms is that they let you access elements of a development environment visually rather than actually writing the code yourself,” he said. “That accelerates development and improves quality at the same time.”

3. Foster your team’s creativity

One of the things that most excites me about the no-code revolution is that we’ll get to see how our team unleashes their creativity in new ways. “As capabilities are added and accessibility of technology becomes easier,” writes Uri Paz for Smashing Magazine. “We are given more opportunities to think and create.”

Allowing teams to have more creative control over what they design and build, gives them the confidence to experiment, to be bolder with their ideas, and come up with out-of-the-box solutions. A win-win.

4. Push the envelope

Unsurprisingly, greater creativity leads to greater innovation because you’re empowering your entire organization. Once everyone is on the same page, becoming more agile and productive — you’re laying the right foundation for progress.

“These tools are reducing the amount of time and coding expertise required to translate an idea into something people can use,” Ryan Hoover writes in his fascinating story for Medium. “You no longer need to become a programmer to build things on the internet, empowering a new wave of makers from different backgrounds and perspectives.”

There’s no doubt that no-code tools will help you save a lot of time and money, but they will also do something more. Your entire workforce will feel more comfortable putting in their best work.

The “Renaissance of no-code,” as Paz wisely puts it, removes the complexity of programming and speeds up your team’s productivity while fostering a new wave of creativity and innovation.

Because when you improve the efficiency and automation within your business, you evolve in ways you never could have imagined.

Aytekin Tank is the founder and CEO of Jotform and the bestselling author of Automate Your Busywork. A developer by trade but a storyteller by heart, he writes about his journey as an entrepreneur and shares advice for other startups. He loves to hear from Jotform users. You can reach Aytekin from his official website

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