The Formula for Great Company Culture? No-Code Software

In a symphony orchestra, perfect harmony is king. Even as the conductor steps away from the podium, each musician understands their role perfectly, and each works together to create the most beautiful music imaginable.

Quiet chorale playing isn’t in competition with solo playing. It’s an ensemble that works because the highest notes are as valued as the lowest ones. Each is prized for their inherent beauty and what they contribute to the whole.

I’d like to say that truly great teams operate like the above example.

But I’ll take it even a step further.

Great teams are a result of great company culture.

Forbes contributor, Alan Kohll, aptly refers to company culture as the backbone of a happy workforce.“Without a positive corporate culture,” he writes, “many employees will struggle to find the real value in their work, and this leads to a variety of negative consequences for your bottom line.”

In fact, according to research by Deloitte 83% of executives and 84% of employees rank engaging and motivating their employees as the top factor that substantially contributes to a company’s success.

They also note that exceptional organizations make it a point to create and sustain a culture that engages and motivates their employees.

“Leaders are now looking at how to create workplace cultures that can withstand the uncertainty of changing business modules, an ever-increasing diverse workforce, the flood of new technology, and the disconnectedness that results,” writes Entrepreneur contributor Mindi Cox.

So, the real question is, how do you create a strong company culture? Here are some reasons I believe going no-code is the magic formula.

1. Increased collaboration

Tools like Webflow, Airtable, or one of our latest products, Jotform Tables, are making it easier than ever before for people to cooperate seamlessly. With Tables, for example, you can quickly collaborate with teammates by collecting, organizing, and managing data in an all-in-one workspace.

What that means for your company’s culture is that teamwork feels more accessible to all. No-code allows you to connect more easily and efficiently, which let’s face it, spreads more goodwill.

2. A hassle-free environment

Coordinating projects and tracking deadlines is one of the biggest stressors teams face — and the increased pressure of working remotely while juggling home responsibilities hasn’t helped any. Trying to hack spreadsheets for project management only piles on the stress-load.

Going no-code, on the other hand, allows anyone with zero developer skills to streamline these processes. And frankly, a positive work culture starts with cutting out unnecessary hassles and headaches so people can invest their time and energy on more valuable tasks.

3. Prioritizing meaningful work

“Great culture should provide continuous alignment to the vision, purpose, and goals of the organization,” explains Natalie Baumgartner in her illuminating article for Harvard Business Review.

One LinkedIn survey found that culture isn’t just important for employees, it “reigns supreme,” with working professionals preferring to forego a fancy title or opt for lower pay than put up with a bad workplace culture.

And as Baumgartner puts it, the survey shows that people care about whether companies foster environments where employees can be themselves and have a positive impact on society.

“Employees want to feel heard and valued,” writes Cox. “They want to do challenging work, to try new things, to work on special projects, in short, enabling continuous learning.”

Providing no-code tools gives employees the ability to grow, develop, and contribute more meaningfully. And when everyone can dream up an idea and build a product — the focus remains on your company’s purpose.

4. Emphasis on value over tech skills

The inability to produce code can create barriers within an organization, making people feel left out — or worse, that they aren’t valued as much.“It’s a complete blind spot to believe that only those who have a background in software engineering can envision different ways of working, living and being,” writes Joan Westenberg for Medium.

No-code makes things more accessible and allows organizations to prioritize skills outside of programming. “Make sure the success achieved by the organization is not restricted to a select few and is felt by everyone who plays a part in it,” Cox explains. “This motivates and fuels employees with confidence that comes from being on a winning team.”

As with the symphony orchestra, a winning culture understands that each person’s role is vital to a successful outcome.

In my own experience using no-code in my tech company for the past decade, I’ve seen how it allows each and every team member to shine — because we focus on the value they bring to the table, regardless of their programming skills. We’ve also empowered them to showcase their creativity in more innovative ways.

Creating a culture of connection and belonging starts with you

When it comes down to it: “Employee experience is greatly affected by day-to-day relationships,” writes Baumgartner.

The freedom in the no-code approach is that you are able to nurture these relationships. Why? Because you’re removing the barriers to outsiders in tech.

Each voice is heard more clearly.

In making life easier for your team, you’re influencing their ability to create that perfect harmony necessary for making beautiful music.

As Cox writes: “When leaders are positive influencers of great work they have the incredible potential to build a strong, positive culture filled with trust, connection, innovation, and loyalty. It all starts with them.”

Of course, going no-code doesn’t automatically guarantee all of the above. But it will start the ball rolling in that direction. “Let’s never forget it is our team members who make it possible for any company or entrepreneur to move toward success,” Cox emphasizes.

Let’s go about creating cultures that inspire them to do so.

Aytekin Tank is the founder and CEO of Jotform and the bestselling author of Automate Your Busywork. A developer by trade but a storyteller by heart, he writes about his journey as an entrepreneur and shares advice for other startups. He loves to hear from Jotform users. You can reach Aytekin from his official website

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