SurveyMonkey vs Alchemer (Formerly SurveyGizmo)

One of the easiest ways to collect constructive data for your company is to go directly to the most valuable source — your customers. A number of online survey platforms provide a user-friendly interface to collect responses. When it’s time to gather feedback for your business or personal project, you’ll have no shortage of options to choose from.

Two of the major players in the online survey world, SurveyMonkey and Alchemer, offer features that create a seamless experience for your customers or survey participants. But which platform will work best for your needs? Let’s dive into the details, including main product offerings, key features, and pricing.

Product overview


SurveyMonkey started in 1999, so it’s one of the oldest online survey platforms around. Many refer to the company as the world’s leading survey platform, though numerous other platforms with comparable products and features have cropped up over the past 20 years.

Here’s what SurveyMonkey reports as the most common use cases for its surveys:

  • Online surveys
    • Customer and employee satisfaction surveys
    • Social media surveys
    • Event surveys
  • Quizzes
  • Polls
  • Questionnaires
  • Evaluations
    • 360-degree employee evaluations
  • Calculators

Alchemer (Formerly SurveyGizmo)

Alchemer doesn’t quite have the seniority of SurveyMonkey in the data-collection space, but it has been around since 2006. The company prides its product on being “the most flexible survey software platform on the market.”

Alchemer markets its product based on its solutions to common business problems, including

  • Integrating customer feedback
  • Engaging employees
  • Personalizing the sales experience
  • Managing employee HR requests
  • Automating risk assessments for vendors
  • Increasing renewal rates

Key features


SurveyMonkey offers numerous features, including their People Powered Data™ platform, to turn opinions into information businesses can act on. Here are a few features that make SurveyMonkey one of the best in the business:

  • SurveyMonkey Genius. This tool helps create better surveys through AI, expert assistance, and machine learning.
  • Robust data analysis. SurveyMonkey uses industry benchmarks and efficient reports to make sense of the feedback you collect.
  • Ease of use for beginners. Premade templates and sample questions written by experts make first-time survey creation a breeze.

Alchemer (Formerly SurveyGizmo)

Some users report that Alchemer is especially attractive to survey makers with coding experience, as their survey logic allows for customized code. Here are some of Alchemer’s most impressive features:

  • Strong survey logic allows for automatically adjusted questions based on the participant’s previous responses.
  • Advanced question types allow participants to provide more detail through free-form responses and other unique feedback collectors.
  • High-level reporting breaks down user responses into segments and subsets using helpful filters, allowing you to look at responses over a period of time.



SurveyMonkey offers a very basic free account as well as three pricing tiers for both business and personal accounts.

Free plan

The free SurveyMonkey plan includes basic functionality — like a 10-question cap — and only lets users view 40 responses. You can use three data-collection methods per survey, and the plan includes mobile app functionality.

Standard (Personal)

Cost: $99 per month, billed monthly

Some features include

  • Unlimited surveys
  • Unlimited questions per survey
  • 24-7 email support
  • Survey customization for logos, colors, and URL
  • Data export capabilities
  • Text analysis
  • Custom feedback within quizzes

Advantage (Personal)

Cost: $39 per month, billed annually at $468

In addition to the features from the previous tier, the Advantage plan includes

  • A/B testing
  • Advanced data exporting
  • Custom variables
  • The ability to accept payments

Premier (Personal)

Cost: $119 per month, billed annually at $1,428

The Premier plan includes the features from the previous tiers as well as

  • Crosstabs
  • Block randomization
  • Multilingual surveys
  • Sentiment analysis
  • The ability to filter and compare rules

Team Advantage (Business)

Cost: $25 per month, per user (with a minimum of three users), billed annually

Some features include

  • Customized logos, colors, and URLs
  • Automated confirmation emails to respondents
  • Contributor seats
  • Custom variables
  • Payment collection
  • Unlimited questions and surveys
  • 10,000 responses per month

Team Premier (Business)

Cost: $75 per month, per user (with a minimum of three users), billed annually

The Team Premier plan includes the features above in addition to

  • 15,000 responses per month
  • Clickmap data visualization 
  • Multilingual surveys
  • Advanced logic, including randomized blocking
  • Additional customization and branding tools
  • Sentiment analysis and crosstabs
  • Customer phone support

Enterprise (Business)

Enterprise accounts can be a good option for businesses looking to integrate a wide variety of services into one SurveyMonkey account. Users can access a single dashboard that brings all data and teams together in one spot. SurveyMonkey will provide Enterprise pricing if you contact them directly.

Alchemer (Formerly SurveyGizmo)

Alchemer offers a free account as well as three pricing tiers and an enterprise option.

Free plan

Alchemer’s free account allows for unlimited questions, 100 responses per survey, and three surveys at one time.


Cost: $55 per month, billed annually at $315

Some features include

  • Unlimited surveys, questions, and responses
  • 25 question types
  • Email support
  • Survey logic
  • Raw data reports
  • Team and collaboration features


Cost: $165 per month, billed annually at $1,075

In addition to the previous tier’s features, the Professional plan includes

  • Access to the API
  • Advanced survey logic
  • Redirects
  • Report filtering and segmentation
  • Quiz creation
  • A/B split testing

Full Access

Cost: $275 per month, billed annually at $1,895

The Full Access plan includes additional features, such as

  • Export data to SPSS
  • Custom scripting
  • Analysis of open-text questions
  • Image feedback via heatmap
  • Crosstabs
  • Data cleanup


Alchemer’s Enterprise account offers volume discounts for accounts with more than 20 users. Each account comes with a dedicated account manager to assist with tailored use-case solutions for your business. Contact sales directly for pricing.

Using Jotform as an alternative

If you’re looking for a platform that can create and send surveys — in addition to a myriad of other documents and reports — check out JotForm. Sites that are designed solely for survey creation require you to use multiple platforms to build other essential documents for your business. With Jotform, you have everything in one place, making it easier for you to focus on your customers’ needs and suggestions.

Jotform’s online Form Builder allows users to easily customize their communications, whether it’s a professional agreement, an event signup form, or a simple survey to gauge interest in your company’s offerings.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

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