15 alternatives to Refiner.io
Surveys are the best way to find out what your customers want. Whether you need detailed input to improve a specific product, Net Promoter Score (NPS) data to foster word-of-mouth marketing, or even internal feedback to streamline a company workflow, surveys and microsurveys are powerful tools for gathering data.
Refiner.io is a survey-generating tool that enables you to collect customer feedback, perform market research, and generate leads with its suite of widgets and dashboards. But you may want to shop around for alternatives that fit your business style better or offer other unique features.
Best Refiner.io alternatives for gathering feedback
Below, we’ve compiled some of the top Refiner.io alternatives for you to explore.
“The cherry on top here is that CustomerSure enables businesses to automatically collect and respond to feedback from all their customers,” says Holly Cooper, content manager and planner at Lucas Products & Services. Cooper adds that any type of customer feedback can give you helpful insights about your operations, and CustomerSure’s focus on connecting with customers about their input makes it even easier to get that type of useful data.
2. Formidable Forms
Bram Jansen, chief editor of VPNAlert, says that Formidable Forms is a fantastic choice for site builders who use WordPress and want a feedback tool that will integrate easily with their site. It’s also a powerful choice for marketers with coding skills.
For those who prefer to avoid coding, Jansen adds, “You can use the numerous templates provided, customize them with a single click, construct your own from scratch using the drag-and-drop interface, and incorporate dynamic fields into your forms.”
All the same, he says, if you want more customizable options, “since Formidable Forms is coder-friendly, you may modify your form’s appearance and behavior with HTML and hooks. You can also make a feedback survey more robust by including things like captcha, conditional logic, star ratings, and file submissions.”
This popular marketing tool excels in the area of customer feedback as well. It has customer relationship management (CRM) capabilities and multiple branches of its platform dedicated to marketers, sales teams, and customer support experts. Additionally, for those searching for surveys, “It offers surveys specifically tailored to determining NPS, CES, and CSAT scores,” says Andre Kazimierski, CEO of Improovy Painters Naperville.
“InMoment is a cloud-based platform for customer experience optimization that provides a variety of solutions, including platforms for employee engagement, social reviews and advocacy, and voice of the customer (VoC),” says Jon Lynn, CEO and founder at My Office Pod.
Users can gather feedback, generate reports, and get real-time notifications. “The platform even combines the client information it gathers via surveys with information from other sources, including CRM, social media, and financials,” Lynn notes. And if you want to step away from surveys, it even allows you to listen and respond to customers in real time.
Jotform is a reliable alternative to pricey customer feedback tools. “One of the most difficult aspects of using consumer feedback is categorizing, assigning, and acting on it in a timely and efficient manner,” says Frederic Linfjärd, director of growth marketing at Planday. “Fortunately, you can accomplish this effortlessly and for free with Jotform.”
“Jotform is simple to use, robust, and code-free,” he says, “with over 800 fully configurable survey templates that you can embed in a website or share with a link. And whether you develop your customer satisfaction survey from the start or use one of Jotform’s ready-made templates, you can customize it to match your brand’s colors and fonts.”
Jotform is more than simply a survey and test maker tool; it also offers a vast array of workspace tools. You can use it to
- Create data tables with Jotform Tables
- Generate reports with Jotform Report Builder
- Create custom apps using Jotform Apps
- Make changes to PDF files with Jotform’s PDF editor
- Create a store and accept payments for products with the Store Builder
- Create an automated workflow with Jotform Approvals
- Track survey responses and customer feedback with tools like Jotform Inbox
According to Matt Wooldridge, owner of Invision Roofing, although LimeSurvey is a small company with a relatively simple flagship survey tool, it’s a useful choice for academic research, institutional research, and market research. Best of all, LimeSurvey is committed to an open source approach to its survey building, so marketers with knowledge of coding can download the source code for free and manipulate it to fit their needs.
This option is a complete user feedback management platform—a personal favorite of Emir Bacic, co-founder of PriceListo. “Users can create, modify, and customize feedback forms however they like thanks to its user-friendly interface,” notes Bacic.
“Conversational feedback, which Mopinion offers, is a novel and remarkable feature that makes feedback informal, enjoyable, and non-intrusive,” he says. “These feedback forms can be used to target particular internet visitors so users can learn why they aren’t converting. For further analysis, incoming feedback can be visualized in charts and dashboards, then disseminated with smart alerts.”
“We use Nicereply, which is a solution for collecting customer feedback that makes it simple to provide personalized questionnaires throughout every interaction in order to raise business CES, CSAT, and NPS ratings,” says Adrian Paul, head of marketing at NC Cuttingtools. “The app also makes it simple to create reports and track KPIs.”
9. NICE Satmetrix
Tia Campbell, the director of marketing at Practice Reasoning Tests, shares that NICE Satmetrix allows you to study customer interactions through resolved tickets, completed transactions, and requested feedback. It’s a unified voice-of-customer solution and NPS software, Campbell adds, that helps you evaluate client interactions, feedback, and operational data in a more holistic way.
“With more than 100 question kinds, sophisticated logic, predictive intelligence, and detailed backend statistical analysis, I believe Qualtrics is a considerably more advanced survey choice that is intended to grow with your organization,” says Jamie Penney, owner and operator at MyHomeDwelling. “It’s simple to get started thanks to their pre-built templates, and you can use the tool for free before being prompted to pay. There’s also a premium subscription option with more features.”
“SurveyMonkey is popular among small business owners because it allows them to quickly and easily construct customer feedback surveys using a simple user interface that requires little technical skill,” advises Marie Ysais, founder of Ysais Digital Marketing. “Big-name brands and SMBs use SurveyMonkey for everything, including customer satisfaction surveys, brand event feedback, and employee engagement efforts.”
According to Sai Blackbyrn, CEO at Coach Foundation, SurveySensum is a “feedback management tool that allows you to launch a variety of surveys, including feature adoption, onboarding, and the NPS, CES, and CSAT. And if that weren’t enough, their CX team assists you in selecting the appropriate survey questions for each touchpoint and the ideal moment to send them via the customers’ preferred channels.”
One of SurveySensum’s most valuable features is its ability to apply text analysis to each customer answer, scanning the customer’s phrases and vocabulary to identify their strongest feelings about your product.
“I like Survicate because we can use it anywhere — in emails, on our website, and with a mobile app,” says Baruch Labunski of Rank Secure.
“It can be completely customized with no coding necessary, and has 26 native integrations,” he says. “The free plan has no time limit and there are unlimited free seats with any plan. It even generates NPS, CES, and CSAT numbers [Net Promoter Score, customer effort score, and customer satisfaction score] along with 12 other survey question types.”
Typeform is especially helpful because of its “distinct layout, which only presents a single question at a time,” says William Kemper, owner of Kemper DMD. “It’s what you need to design in-depth conversational surveys for your users. You can include media like photographs and videos alongside text, and synchronizing poll results with apps like Google Sheets allows for easy data management and analysis.”
James Rehm, COO at Skuuudle, recommends UseResponse. This tool “positions itself as a one-stop shop for resolving client complaints, administering a help desk and knowledge base, and allocating customer support issues for speedy resolution by team members,” Rehm notes. “Given its low cost, UseResponse’s capabilities are outstanding.”
It integrates with a variety of customer communication platforms, including Facebook’s Messenger, Skype, WhatsApp, and Telegram, which makes it especially helpful for users with a variety of social channels.
Get started surveying
If you find yourself evaluating feedback tools like Refiner.io and struggling to justify the cost, we suggest starting out with one of the free or lower-cost alternatives listed above. With customer feedback data in your arsenal of marketing tools, you’ll be able to better decide whether a more expensive tool is worth the investment.
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