Webinar: How to use surveys and email marketing to gain key insights

When it comes to meeting your customers’ needs, surveys are a powerful tool you can use throughout your business growth strategy. The possibilities are virtually endless: You can survey customers about desired new features, to gather feedback after they interact with members of your team, or even to ask how often you should send surveys. And that’s just the tip of the survey iceberg. 

Since there are so many options, it can be a little overwhelming to determine when to survey, what to include, and how to gather the most impactful feedback. In the below webinar “How to use surveys and email marketing to gain key insights,” Jotform and Benchmark Email share our expertise on everything you need to get started, including

  • How to create and share surveys that people will actually take
  • Ways to incorporate surveys into every part of your customer engagement strategy
  • How Jotform and Benchmark Email can help you manage your surveys and related data

The session highlights key features in both platforms and outlines a variety of survey options before moving into an open discussion about best practices.

Moderator: 

Morgan Ziontz, Webinar Manager, Jotform

Morgan, Jotform’s webinar manager, builds a program of informative and engaging live sessions for Jotform users and the Jotform-curious alike. She has over a decade of experience managing customer education, engagement, and nurture campaigns, including her fair share of surveying users. 

Panelists:

Allie Schratz, Partnerships Manager, Jotform

Allie is our partnerships manager at Jotform. She oversees launch strategies and relationships with our 130+ integration partners across productivity, payments, automation, data storage, and, of course — email marketing! She works out of the San Francisco office, on an outdoor patio whenever possible.

Katie Culp, Partner Success Manager, Benchmark Email

Katie is the partner success manager for Benchmark Email and our sister product, BenchmarkONE. In her role she loves helping marketing agencies and small business owners achieve success through email marketing and marketing automation. 

This article is originally published on Mar 23, 2022, and updated on Mar 31, 2022.
AUTHOR
Morgan is the webinar manager at Jotform. She is passionate about helping people do their best work and has spent many years crafting sessions that educate users on how to make the most of a product. Outside of Jotform she tries to explore as much of the world as possible, makes lots of cakes, and goes wine tasting whenever she can. You can reach Morgan through her contact form.

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