Top 9 Qualaroo alternatives in 2024

Communicating with customers is the cornerstone of your business. Part of that is providing effective customer service. If someone has a problem, you need to handle it.

However, customer service often treats the symptoms, not the condition. If your business is struggling to make customers happy, you need to get to the root of the problem.

One way to do that is by reaching out to your customers and gathering their feedback. The information you get can help you solve problems before they come up.

Qualaroo is a great survey tool to help you meet that goal, but it’s not for everybody. You may need something simpler or more flexible, for example. Whatever your needs, this list will give you a selection of the best Qualaroo alternatives in the industry.

1. Jotform

Now that we’ve covered a couple of enterprise-level solutions, let’s look at a solution that also works for smaller organizations. While Jotform does offer enterprise-grade services, it covers a more complete range of use cases.

Jotform is a flexible, all-in-one business platform that started as a premium form tool. And what are customer satisfaction surveys besides forms? Jotform’s low barrier to entry extends beyond pricing and ease of use. It also offers a ton of survey templates to help you get started right away.

2. Sogolytics (Formerly SoGoSurvey)

Sogolytics is enterprise-grade software, just like Qualaroo, but Qualaroo is mostly focused on research and feedback.

Sogolytics expands on that approach a bit by also offering support desk functionality, with ticket routing and escalation capabilities. Beyond that, the service is similar to Qualaroo, and it draws equally positive reviews, according to G2. Despite being an enterprise-focused tool, Sogolytics does have a free plan, which may appeal to individuals.


Pro Tip

Choose from 800+ free templates to make your own online survey with Jotform.

3. Qualtrics

Image of Qualtrics

Qualtrics is an industry leader for enterprise-level customer experience management.

It offers a suite of services to help gauge and manage customer satisfaction in all areas of your business through comprehensive analytics. That includes brand awareness, employee engagement, and much more.

4. SurveyMonkey

Image of SurveyMonkey

SurveyMonkey is a customer experience and market research platform. Unlike Qualaroo, Qualtrics, and Sogolytics, SurveyMonkey will probably be a better fit for small to medium-sized companies.

Though it does have an enterprise offering, it’s also an easy-to-use survey platform for smaller operations as well.

5. Key Survey

Image of Key Survey

Key Survey is another enterprise-focused solution. It handles customer and employee satisfaction, market research, and more.

Key Survey distinguishes itself by also being a campaign management firm. It gives you the option of doing everything in-house or delegating all the work to them. You can also choose a hybrid of the two.

6. SurveyLab

Image of SurveyLab

SurveyLab is similar to the enterprise-level solutions, but like SurveyMonkey, it may be a better fit for small to medium-sized businesses. Like several others on this list, it focuses on customer feedback, employee feedback, and market research.

SurveyLab users like the software because it makes getting started fast and easy.

7. Typeform

Image of Typeform

Typeform is another general-purpose form tool. It’s similar to Jotform but less flexible. Typeform stands out by making forms and surveys beautiful.

Rather than cramming the whole form into one long, overwhelming page, Typeform turns it into a sort of slideshow, with each question on a different page. That makes the forms easier to fill out and reduces abandonment.

8. Google Forms

Image of Google Forms

This is probably the simplest, most direct solution available. Almost everyone has a Google account, making it a no-brainer.

Google Forms offers basic question types, including survey-style, multiple-choice grids. It also offers some basic analytics to evaluate the responses.

Google Forms also connects directly to Google Sheets, so if you’re most familiar with handling data that way, Forms may be the right solution for you.

The biggest drawback to Google Forms is that it’s not a full-featured form tool. You’ll hit a wall if you try to do anything too advanced with it.

9. HubSpot

Image of HubSpot

HubSpot is a truly powerful tool. It’s only on the bottom of the list because it’s primarily a customer relationship management (CRM) and marketing tool, meaning it’s not an exact replacement for Qualaroo.

However, HubSpot offers many features that overlap with Qualaroo. If your company is a marketing firm, you may find HubSpot meets your needs perfectly.

Lee Nathan is a personal development and productivity technology writer. He can be found at

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