Whether you’re looking to conduct market research, collect customer feedback, or gauge employee sentiment, surveys can be a great way to aggregate and analyze many responses.
These responses can help you build new product features, provide better customer support, improve employee morale, and more.
In this guide, we’ll share a list of 16 of the best free or low-cost survey tools.
- Google Forms
- Airtable Forms
- Crowd Signal
- Zoho Survey
- Client Heartbeat
With over 5.5 million users, 10,000+ templates, hundreds of themes, and customizable widgets to choose from, Jotform makes it easy to build and design online forms and create surveys. Advanced functionality — like conditional logic, which shows different questions based on a respondent’s answers — and a plethora of integrations make this a premium tool.
2. Google Forms
If you already use Gmail and Google Drive, then Google Forms is a convenient, free survey tool. It allows you to customize the form, get feedback quickly, and makes it easy to collaborate with your team. In addition, all the data you collect is automatically transferred to a Google Sheet. Bonus — you can create an unlimited number of surveys without having to pay extra for them.
SurveyMonkey is one of the most well-known survey platforms out there, and it costs $0–$100 per month. While the free plan offers unlimited surveys, you can only ask up to 10 questions and collect 100 responses. Depending on your survey needs, that may be enough.
One cool feature of SurveyMonkey is their multilanguage support; the platform is available in 58 languages.
Another well-known survey platform is SurveyGizmo, which also has a freemium version. If you connect to your email marketing platform directly, through a tool like Zapier, or import your email list, you can quickly create and send surveys from within SurveyGizmo platform.
5. Airtable Forms
Airtable Forms offer a plethora of features that rival Google Drive’s functionality. Creating a form in Airtable allows you to easily store and categorize the responses within your Airtable base. You can collaborate with your team, leave live notes, and quickly summarize your findings.
This option works particularly well for marketing, communication, and project management teams. For advanced survey functionality, you can try Jotform’s Airtable integration.
SurveySparrow has recently revamped their look and feel. They allow you to create a more conversational survey with vibrant color palettes, diverse fonts, and “classy background” images.
Where Survey Sparrow shines is in their personalization features. You can personalize surveys for individuals instead using a “one-size-fits-all approach” and create custom “thank you” pages.
AskNicely takes Net Promoter Score (NPS) surveys to your email, your text messages, and even a popup on your website or app. These surveys can be completed without ever leaving your inbox. This option works particularly well for product and customer support teams.
Just like AskNicely, Responster focuses primarily on customer satisfaction surveys. They made the tool easy to use and allow you to collect data in real time. One feature that they do better than most is their smart question logic, which, like Jotform’s conditional logic feature, will enable you to show different questions based on a respondent’s answers.
9. Crowd Signal
Crowd Signal, formerly known as Polldaddy, offers unlimited surveys, responses, and questions with the free plan. This online survey also allows you to customize the look and feel, collect data in real time, and integrate directly with WordPress. This is a great, light-weight option for bloggers.
10. Zoho Survey
Zoho Survey offers a free plan with unlimited surveys. However, it’s limited to 15 questions per survey and up to 150 responses. One nice feature is that Zoho Surveys integrates with their CRM software. You can also send surveys through custom domain links or through QR Codes.
Typeform doesn’t present survey questions in the traditional style. It displays one question at a time and automatically moves to the next question after the user answers; the tool’s design is intended to provide a more seamless, fluid survey experience.
Users typically have the option of scrolling down if they want to see more questions before answering the one displayed. With Typeform, what’s interesting is that users can use just their keyboard (instead of their mouse) to answer questions and proceed through the survey.
Typeform plans range from $35 to $70 per month. All plans have unlimited typeforms and questions, and they can integrate with Mailchimp and Airtable. However, plans have a limit on responses: 1,000 for the most basic plan and 10,000 for the most advanced. Typeform also has a free plan, but it’s limited to three typeforms, 10 questions per typeform, and 100 responses per month.
Like some of the other survey tools mentioned, SoGoSurvey comes with preloaded survey templates and question models so you can get started quicker. It also features mobile-ready and multilingual surveys to maximize accessibility across devices and languages.
Where SoGoSurvey falls short is in its display logic — you can only show or hide questions based on the preceding question, not a matrix or collection of questions. Also, once you add logic to a question, you can’t move it, which could force you to rework the survey.
Standard plans for SoGoSurvey range from $25 to $99 per month, and all plans include a free 10-day trial. Upgraded plans include additional question types, advanced skip logic, question randomization, and response auto-saving. SoGoSurvey’s free plan limits you to 100 email invitations and responses per survey per year and a total of 200 responses across all surveys.
SurveyPlanet’s user interface makes it easy for users to get accustomed to building surveys. Unlike several other survey tools, SurveyPlanet doesn’t have any limits on surveys, questions, or responses — even in its free plan. However, much like SoGoSurvey, SurveyPlanet isn’t suited for users with complex questionnaire development needs.
Beyond its free plan, SurveyPlanet offers a higher-tier plan at $20 per month. The upgrade includes features like question branching, white labeling, image choice questions, and survey length estimates.
eSurveysPro doesn’t have a lot of bells and whistles, but the price reflects this — it starts at less than $100 per year and goes up to $400 per year. The starting price makes it one of the most affordable options among survey tools.
Whether you choose a free eSurveysPro account or a paid option, you’ll get unlimited surveys, questions, and responses. Themes are limited, though, so don’t expect impressive survey designs; also, the user interface seems a bit dated and offers only 19 question types.
QuestionPro is another survey tool that provides unlimited surveys, questions, and responses, regardless of the plan you choose. The platform claims to have over 22 million “double opt-in and mobile-ready” panelists you can reach. It also includes 40 survey question types in its highest plan.
Pricing starts with a free Essentials plan (which was previously $35 per month). It also has an Advanced plan at $85 per month that includes features such as multilingual surveys, custom email notifications, and advanced text analysis.
16. Client Heartbeat
Client Heartbeat labels itself as a customer feedback tool, enabling you to survey customers and measure their satisfaction. Where it differs from the likes of SurveyMonkey and SurveyGizmo is its recurring survey feature, which reminds you when it’s time to send surveys. For example, you may want to send out customer surveys every quarter.
A neat feature Client Heartbeat offers is the ability to see how an individual customer’s score changes over time, helping you identify changes in satisfaction. You can also integrate the platform with your customer relationship management (CRM) solution of choice, such as Salesforce or ConnectWise.
Client Heartbeat is a bit pricey compared to the other survey tools — it starts at $29 per month and goes up to $449 per month. All pricing options include a free 21-day trial and unlimited surveys, but each plan does limit the number of users and contacts you can have.
Whether you’re conducting market research, developing a new product, improving your customer support experience, or simply looking for a quick and easy way to survey friends and family, any of the above online survey tools could fit the bill. When deciding which one is right for you, it’s important to determine your goals, the features you need, and your budget.