10 best survey tools worth checking out

Whether you’re looking to conduct market research, collect customer feedback, or gauge employee sentiment, surveys can be a great way to aggregate and analyze many responses.

These responses can help you build new product features, provide better customer support, improve employee morale, and more.

Pro Tip

Learn how to create the perfect survey for your needs with JotForm’s complete How to Create a Survey guide.

  1. JotForm

  2. JotForm's training evaluation survey template
    Training Evaluation Survey Template

    With over 5.5 million users, 10,000+ templates, hundreds of themes, and customizable widgets to choose from, JotForm makes it easy to build and design online forms and create surveys. Advanced functionality — like conditional logic, which shows different questions based on a respondent’s answers — and a plethora of integrations make this a premium tool.

  3. Google Forms

  4. fall camping trip survey by Google Forms

    If you already use Gmail and Google Drive, then Google Forms is a convenient, free survey tool. It allows you to customize the form, get feedback quickly, and makes it easy to collaborate with your team. In addition, all the data you collect is automatically transferred to a Google Sheet. Bonus — you can create an unlimited number of surveys without having to pay extra for them.

  5. SurveyMonkey

  6. meeting survey by SurveyMonkey

    SurveyMonkey is one of the most well-known survey platforms out there, and it costs $0–$100 per month. While the free plan offers unlimited surveys, you can only ask up to 10 questions and collect 100 responses. Depending on your survey needs, that may be enough.

    One cool feature of SurveyMonkey is their multilanguage support; the platform is available in 58 languages.

  7. SurveyGizmo

  8. NPS & customer loyalty survey by SurveyGizmo

    Another well-known survey platform is SurveyGizmo, which also has a freemium version. If you connect to your email marketing platform directly, through a tool like Zapier, or import your email list, you can quickly create and send surveys from within SurveyGizmo platform.

  9. Airtable Forms

  10. employee feedback survey by Airtable

    Airtable Forms offer a plethora of features that rival Google Drive’s functionality. Creating a form in Airtable allows you to easily store and categorize the responses within your Airtable base. You can collaborate with your team, leave live notes, and quickly summarize your findings.

    This option works particularly well for marketing, communication, and project management teams. For advanced survey functionality, you can try JotForm’s Airtable integration.

  11. SurveySparrow

  12. shopping survey by SurveySparrow

    SurveySparrow has recently revamped their look and feel. They allow you to create a more conversational survey with vibrant color palettes, diverse fonts, and “classy background” images.

    Where Survey Sparrow shines is in their personalization features. You can personalize surveys for individuals instead using a “one-size-fits-all approach” and create custom “thank you” pages.

  13. AskNicely

  14. customer experience survey by AskNicely

    AskNicely takes Net Promoter Score (NPS) surveys to your email, your text messages, and even a popup on your website or app. These surveys can be completed without ever leaving your inbox. This option works particularly well for product and customer support teams.

  15. Responster

  16. survey platforms that Responster offers

    Just like AskNicely, Responster focuses primarily on customer satisfaction surveys. They made the tool easy to use and allow you to collect data in real time. One feature that they do better than most is their smart question logic, which, like JotForm’s conditional logic feature, will enable you to show different questions based on a respondent’s answers.

  17. Crowd Signal

  18. review survey by Crowd Signal

    Crowd Signal, formerly known as Polldaddy, offers unlimited surveys, responses, and questions with the free plan. This online survey also allows you to customize the look and feel, collect data in real time, and integrate directly with WordPress. This is a great, light-weight option for bloggers.

  19. Zoho Survey

  20. salon survey by Zoho

    Zoho Survey offers a free plan with unlimited surveys. However, it’s limited to 15 questions per survey and up to 150 responses. One nice feature is that Zoho Surveys integrates with their CRM software. You can also send surveys through custom domain links or through QR Codes.

Whether you’re conducting market research, developing a new product, improving your customer support experience, or simply looking for a quick and easy way to survey friends and family, these are 10 great online survey tools that you can use. When deciding which one is right for you, it’s important to determine your goals, the features you need, and your budget.

This article is originally published on Jun 27, 2019, and updated on Apr 15, 2020
Data collection analyst. Seeing life in 1's and 0's. Can't resist to a good cup of coffee.

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