How to use a survey dashboard effectively

Surveys are a great method for collecting information. You can use them to gather insights about how current customers feel about your products and services or how potential customers view your company. Employee surveys are great for getting internal feedback on your corporate culture and company events. 

The use cases for surveys are as vast as you can imagine.

But once you’ve gone through the trouble of collecting data from your audience, what’s your next step? Creating a survey dashboard allows you to collect information in one place, so you can easily glean insights from the results.

Why a survey dashboard is important

With a survey dashboard, you can take lots of data that would otherwise be difficult to grasp in its raw state and present your survey findings in brief, easy-to-understand visuals. This way, you quickly highlight key takeaways for, say, your company’s executive team. From bar charts to pie graphs, you can take thousands of data points and summarize them for easy consumption.

“Survey dashboards make it so you can easily see all your data in one place,” says Laura Fuentes, operator at Infinity Dish. “They give you the ability to share real-time insights with those invested in the project, which helps business leaders make informed decisions.”

Josefin Björklund, CEO of ToppCasinoBonus, adds that survey dashboards allow you to 

  • Share results in real time. With a survey dashboard, it’s easy to share important, up-to-the-minute survey insights with management, as graphs are typically updated automatically whenever new responses come in.
  • Centralize data. You can combine results from multiple surveys in one place, which makes it easy to analyze and form connections between different data sets in a single view.
  • Customize the way data is presented. You can easily customize the look of your survey results according to your project requirements. Use a collection of different visuals to tell different stories from your data.

Consider this example that illustrates the importance of a survey dashboard. Say your company recently sent a survey to your customer base. Luckily, nearly every customer responded, which gives you a statistically significant number to work with: 1,000 responses. 

Trying to review and grasp this many responses one by one would be unrealistic. But creating a survey dashboard that aggregates and presents responses in visual format makes them much easier to comprehend. 

Let’s say one of your survey questions asked whether customers were satisfied with your service turnaround time. By creating a pie chart on your survey dashboard, you immediately see that over 40 percent of your customers responded negatively. While that’s not a majority, it still indicates an issue your executive team would likely want to investigate. 

The key takeaway in this example is that you save a lot of time and the headache of wading through data by using a dashboard to visualize your survey responses. 

Tips for using survey dashboards effectively

Björklund says it’s important to use the right set of visuals in a survey dashboard, as each type of visualization showcases data differently. Not all visuals are suited for all data sets. 

“Using the right visualization at the right time can help you make a better decision,” she says. “For example, a pie graph is useful for showing how different parts make up a whole. Whatever visual you choose, just remember to keep it simple. If your visual is too busy, it will be harder to understand.”

“To use survey dashboards effectively, you need to track metrics your leadership team has deemed important,” says Fuentes. “No need to waste time on less vital information, even if you find it interesting. 

“Remember that your audience is looking at your survey dashboard to inform their decision-making,” she says. “So customize it in a way that enables them to get the highlights ASAP. They can then ask for more details.”

A survey dashboard is clearly an important tool for gaining insights. If you’re looking for a solution that has both customizable surveys and dashboards, check out Jotform, an easy-to-use form builder. After collecting data through your surveys, you can use Jotform Report Builder to quickly visualize the results. Try Jotform today.
Data collection analyst. Seeing life in 1's and 0's. Can't resist to a good cup of coffee. You can reach Quentin through his contact form.

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