The single most important function of your business’s website is to generate leads that eventually become paying customers.
If you’re building a website with WordPress, one of the most popular web builders on the market, you’ll need to pick a theme for your site. The best lead generation WordPress themes support embeddable online forms and don’t slow your website down.
The good news is that most WordPress themes support the majority of embeddable forms out there. The bad news is that the number of options makes it that much harder to choose the best theme for your website.
We’ve done the hard work for you and ranked the five best lead generation WordPress themes by site speed — which has a big impact on lead generation. In fact, according to a new study commissioned by Google and conducted by Deloitte and data company 55, decreasing the load time of a website by 0.1 seconds decreased the bounce rate of lead generation pages on mobile devices by 8.3 percent.
The following themes will provide you with a list of versatile business website designs that perform well for your lead generation needs.
5 best lead generation WordPress themes
The following WordPress themes are lightweight, which means they run on a small amount of code and load quickly, allowing you to collect leads to grow your business.
Neve was developed with site speed as a top priority. This theme is flexible in terms of design, so no matter what your business you’re in, there’s a template for you. Plus, it works with all types of embeddable forms.
The Neve Personal plan starts at $69 per year.
This example showcases how a boat rental service collects leads using a traditional “Contact Us” page powered by Neve.
Similarly, this insurance company generates leads on the homepage of its website using the Neve theme.
Astra is a lightning-fast theme that’s very popular with the WordPress community. You can use it for free, although you’ll likely need to purchase some add-ons as you grow.
The Astra Pro package starts at $47, and the premium Growth bundle goes for $187, including all plug-ins.
Some of Astra’s pre-built templates specifically support lead generation for certain business types, like this one for a food blogger.
The homepage includes a subscription button next to social media statistics that show site visitors how many people have already signed up for this blogger’s content.
As you scroll through the page, an embedded form prompts you to subscribe to this blogger’s mailing list.
OceanWP is a fast WordPress theme built with usability in mind. It’s free and includes several templates to help you get started designing your site.
The Personal plan starts at $29 and includes additional functionality (for example, support tickets answered first) and 3 months of support.
This demo site was specifically built for a spa and showcases how the theme works for this business’s lead generation needs.
In addition to a large call to action (CTA) on the homepage, the site prompts the visitor to contact the spa to inquire about services at the bottom of the page.
This example from a charity site reveals how you can include multiple CTAs on a page to customize your message to different audiences.
Divi is a WordPress theme powered by the Divi page builder, which is a separate product. You can use Divi as a page builder to customize your theme, or you can use Divi’s own customizable WordPress theme, which is what we’re focusing on here.
Divi’s WordPress theme is available for $89 per year or a one-time fee of $249. For the one-time fee, you can get unlimited use of Elegant Themes products.
Like the other themes we’ve chosen, Divi offers a variety of pre-built sites, many of which specifically support lead generation efforts.
This example showcases a website for a professional babysitting service that displays custom landing pages with CTAs and contact forms for each professional available to book.
This “Contact Us” page for a SaaS company uses similar technology to accomplish the same results — collecting customer information and generating leads based on its site visitors’ needs.
GeneratePress is a fast, highly rated WordPress theme that supports lead generation efforts for many business types. This theme’s user interface makes it easy to turn off functionality that you’re not using, helping your site load even faster.
A free version provides a variety of features, while premium versions start at $59 per year or a one-time price of $249.
This example for a cryptocurrency provider showcases how to use the theme to include CTA buttons throughout your site.
The “Contact Us” page displays the flexibility of this theme to integrate with other embeddable form providers.
Functionality and speed are your top priorities
When it comes to choosing a WordPress theme to power lead generation, the most important considerations are how well each theme integrates with your form provider of choice and how fast it runs.